Research On The Innovation Of College Network Ideological And Political Education Under The Background Of Financial Media

Under the educational requirements of strengthening moral education and cultivating socialist constructors and successors who develop in an all-round way-intellectual,physical,aesthetics and labor,ideological and political education in colleges and universities need to make new development in the light of the general trend of the development of the times.In the present era,the development of network intelligence is changing with each passing day.Network information technology,which is mainly represented by 5G,big data and Internet,brings new opportunities and challenges to the development of ideological and political education.At the time of the great development and prosperity of the network,the ideological and political educators have made a new breakthrough according to the times-network ideological and political education,the research results of which have enriched the theory and enhanced the practicality of ideological and political education.The theory and practice of ideological and political education is always developing,and it is inevitable that the network ideological and political education in colleges and universities will realize innovation and modernization with the development of the times.Network ideological and political education rises in the great development of network technology.Not only the network,but also the new media,represented by network media and self-media,is gradually becoming the driver and new position of the development of network ideological and political education in colleges and universities with the help of the network.The rise and popularization of internet information technology also accelerate the combination between new and traditional media,which shows the development trend of integration and the arriving of the “integrating media” era.Integrating media pools resources,content compatibility and publicity to promote the production and communication effect of media content.The integrating medium provides a new carrier and new methods network ideological and political education,and realizes the new breakthrough of multi-carrier linkage and multi-channel education with the help of the fusion advantages of new media and traditional media.Using “integrating medium” to carry out network ideological and political education doesn't means to integrate media resources or platforms simply,but to educate the college students by using the media pattern of resource floating,content compatibility and mutual exchange formed by the “integrating medium”.In view of all above,the paper is dedicated to analyzing the innovative means of carrying out online college ideological and political education by means of integrating media.Based on the study of the combination of ideological and political education and communication,the writer consults a large number of materials and analyzes the stage characteristics of ideological and political education in colleges and universities from the perspective of traditional media,network media and we-media,the value of network college ideological,political education under the background of integrating media as well as the advantages and disadvantages existing in the current network college ideological and political education,aiming at contributing to the innovation of network college ideological and political education.