The Current Situation And Countermeasures Of The Supply And Demand Of Adolescent Swimming Training Outside School In Chengdu

With the development of social economy and the improvement of people's living standards,swimming has become an important mean for people to improve their physical health.One of the main ways for adolescents to participate in swimming is to participate in extracurricular swimming training,and the main form of extracurricular swimming training is the swimming training conducted by the swimming club.However,it is still to be investigated whether the Chengdu swimming Clubs can satisfy the needs of adolescents and parents in swimming training supply.In response to this problem,this study uses literature data method,interview method,questionnaire survey method,field survey method and mathematical statistics method to investigate and analyze 10 swimming clubs that participate the 2017 Sichuan Youth Swimming Championship in Chengdu.To investigate and analyze whether these clubs can satisfy the needs of adolescents and parents in extracurricular swimming training supply,after analyzing the results,the following conclusions are drawn:First,the demand for extracurricular swimming training in Chengdu is increasing with the time lapse and social progress.It shows that the awareness of adolescents' exercise are gradually increasing,and parents pay more attention to adolescents health.However,academic pressure is the main reason why students can't insist on swimming training.At the same time,parents' needs for swimming training gradually change with the age of their children.Second,the supply status of extracurricular swimming training for adolescents in Chengdu is: although the swimming clubs can satisfy the needs of adolescents and parents in the “quantity” of extracurricular swimming training,swimming clubs still need to improve the "quality" in the extracurricular swimming training supply.Third,the demand status of extracurricular swimming training for adolescents in Chengdu is: adolescents and parents have certain needs for the scale of the swimming pool training,equipment and facilities,safety and security,sanitation environment,teachers,and teaching services.Fourth,the supply and demand status of extracurricular swimming training for adolescents in Chengdu is: the supply and demand is unbalanced,and demand exceeds supply.The specific performance is: the “hardware” facilities such as the scale,equipment and facilities,safety and security,sanitation environment of the swimming club during training,and the supply of “software” services such as teachers,teaching service,and marketing cannot satisfy the needs of adolescents and parents.In order to promote the balance of supply and demand for extracurricular swimming training for adolescents in Chengdu,the following are recommended:1.Strengthen government supervision and policy support;2.Investigate consumer demand;3.Innovate training development model;4.Improve management system;5.Improve staffs quality and ability;6.Enrich marketing channels and means.