Research On Problems And Countermeasures In China's Bancassurance Business

Along with finance industry competition intensifying and the global finance integration advancement,the fusion of banking industry and insurance industry become a tendency.In the western countries,there even presented a new vocabulary-Bancassurance,namely banking-insurance.Allianz,Holland international(ING),Switzerland Credit for the European financial group which highest ranked world 500 are the banking-insurance business leaders.Not only did they achieve unified management in the development of production,sales support and technical platform,but also they achieved customer sharing and the capital win-win by mergers and new ways,promoting enterprise connotation value.But our finance industry minute industry management,the cooperation between bank and insurance still was at the start stage,more similar to insurance company hire bank network to promote their products,we has along distance to go compare with the western nation's Bancassurance,also have many problems,our bank and the insurance company will contend with the transnational financial group difficultly.Under such background and through the introduction of western Bancassurance and analyses the development of China,this thesis clarified that Bancassurance was a realistic choice for bank and insurance-company under the trend of merging among financial industry.Besides,it tried to seek a concrete strategy and mode that suit China Bancassurance development.Firstly,this article explained the basic theories of Bancassurance.This section introduced the definition of the Bancassurance,the types of products and functions,the scope and content of cooperation and cooperation model,then analyzed the why Bancassurance produced and developed,its positive meaning and negative influence.Besides,this part introduced the development all over the world and compared them.This part was a foundation of the whole contents,playing a foreshadowing role for the following argumentation.Secondly,the paper introduces the current situation of cooperation between bank and insurance-company in our country.Analyzed objectively some questions,such as insufficient depth of cooperation,customers having limited facilities and after-sale service,single sales,the vicious competition,a serious shortage of talent,analyzed the major factors that restricted its development;And then,through the analysis about bank,insurance company,public demand,this article drew the conclusion that developing Bancassurance met bank,insurance company and customer,and was rational choice to improve the international competitiveness for our country banking and insurance.Thirdly,this article,combining the actual conditions of our country and research on foreign Bancassurance,put forward the concrete development strategy in cooperation mechanism,product development,after-sale service,marketing channels,personnel training.This part was to combine together western experience and Chinese reality,and had reference meanings for Bancassurance developing in China.Finally,the thesis carried on a special research on products' innovation,marketing channels,financial supervision.Combining the business characteristics of Bancassurance,this thesis put forward we should study these products that had the characteristics of deposit,investment,and insurance to meet customers' needs.At the same time,multi-channel development bank sale insurance products of potential,promoting insurance cooperative breadth and depth.In financial supervision,this thesis proposed that the financial supervision in our country should accord to "from separate management,separate supervision to integrative management,classify supervision".There are three innovations in this thesis:first,it points out the variety of products innovation systematically,drawing lessons from the foreign products innovation;second,it fully put forward the Bancassurance exploitation of sales channels;third,it put forward the frame of financial supervision under the condition of Bancassurance.