The Analysis Of Retail Public Enterprises Innovation And Its Influence Factors

As an important part of production-configuration-reproduction,retail industry is pivotal in life.In 2002,Chinese retail industry was fully opened to the world.With online shopping growing dramatically,Chinese retail enterprises is in a dilemma of internal and external shocking and desperate for innovation.This paper took 54 Chinese listed retail enterprises from 2008 to 2014 as research object,using the DEA-Malmquist index method to measure the efficiency and the degree of innovation.From internal and external factors,this paper explored the impacts of market-oriented environment,resource seizure ability and organization flexibility on retail enterprises innovation.The fixed effect model is used to analyze panel data,the result shows:Market-oriented environment has a significant stimulation on retail enterprises innovation,in which the degree of non-state-owned economic development is negatively related,and higher factor market development is beneficial to it.The resource seizure ability also has a significant impact,in which brand value and retail enterprises innovation is related,the big size of enterprises hinders innovation,the effect of human resource is not obvious.Organization flexibility is also significantly positively related,which is shown as the more concentrate of ownership structure,the higher degree of innovation.The faster of stock turnover,the higher efficiency of the innovation.For different retail enterprises,innovation efficiency are various.Considering enterprise heterogeneity,this paper divides the enterprises into state-owned and private.Find out the external environment has a significant impact on state-owned enterprises and no significant effect on private enterprises.Internal factors have significant influence on state-owned and private enterprises,but the influence on private enterprises is more significant.In order to test the robustness,this paper considered limited dependent variable problem,and still get the same conclusion.In the end,the author gives some relevant policy suggestions on the innovation of retail enterprises in China based on the result.