Wuhan’s MICE Tourism Development Mode And Strategy Research Based On Competitiveness Assess

MICE tourism with its unique wealth effect,agglomeration effect and sensation effect gradually get the local government and relevant academic attention.Compared to European and American countries,China’s MICE tourism development started late,but rapid.China has formed the MICE industrial Belt.Chengdu as the center of western MICE tourism region,its MICE Tourism has got some development.As a central city in central China,Wuhan has a strong economic strength,regional transportation advantages,the traditional industries and emerging industries go hand in hand,and other advantages,but the MICE tourism effect has not been fully exploited,thus exploring the causes,the corresponding development model and development strategy is the focus of this study.Firstly,with the reading of relevant domestic and international MICE tourism literature,including domestic and international MICE tourism Concepts,put forward their point of view in order to identify the object of study;secondly,based on “the diamond model”,construct the MICE tourism city competitiveness index system,and used the AHP method to calculate index weight,in order to lay the foundation for data analysis in Wuhan MICE Tourism competitiveness.Next,Wuhan MICE Tourism Development Status and Problems is stated simply,and analysis its strengths,weaknesses,opportunities through the SWOT method.Again,the development of domestic and foreign typical pattern of MICE tourism areas were discussed,through comparative analysis,drawing on its successful development experiences and avoid negative mode;finally,proposed the solution strategy of the Wuhan MICE tourism development problems.respectively,from the government,associations,and corporate three aspects,the government and the association is responsible for the macro-management mode;the MICE and the tourism enterprises can construct partnership mainly through integration,diversification,strategic alliances,etc.in order to optimize the microscopic run mode;and for the city’s image is not clear,insufficient degree of information and other disadvantages,government,associations,companies can take part in the joint marketing,and construct the "MICE travel + Internet" mode,in order to enhance the Wuhan’s MICE Tourism comprehensive competitiveness.