Research On The Development Path Of China’s Cross-Border Electric Commerce Platform

In recent years,the growth of traditional foreign trade has been weak,but the annual growth rate of turnover of cross-border electricity dealers has remained around 30%.As the main carrier of Cross-border Electric commerce,cross-border electric commerce platform has played an irreplaceable role in expanding business space,reconstructing business process and enhancing transaction efficiency from the initial information platform to today’s integrated service platform.This article starts with the cross-border electricity quotient,briefly introduces its development situation and its important significance to pull the economic development,then selects several representative Cross-border electricity quotient platform,carries on the concrete analysis to its operation mode and the main problems.The research shows that although most of the issues affecting the logistics,liquidation and transaction information can be solved with the progress of science and technology or the emergence of new business models,the existing Cross-border electronic commerce platform established by traditional international trade rules is still inadequate once it involves the issues of national sovereignty such as customs inspection.With the continuous development of the Cross-border Electric Commerce platform,EWTP(Electronic World Trade Platform,global electronic trade platform)let the world see the new development path of Cross-border electric power quotient.In this paper,the pest analysis method is used to analyze the eWTP in detail.This article thinks: the development of the Trans-boundary electric commerce platform is carried on according to the principle of going to the center continuously,can reduce the transaction cost effectively,conforms to the basic economics law,EWTP as a new generation comprehensive crossborder electric commerce platform,the development direction is correct and desirable,and more realistic and necessary.Of course,the EWTP of the construction of the international political factors complex and changeable,competitive pressure,such as resistance,heavy and long road.And whether the final EWTP itself is successful or not,its value orientation,business logic and operation mode will certainly be absorbed and developed.Finally,in view of the trade protectionism and counter globalization environment faced by EWTP,this paper puts forward several pertinent suggestions,including "All the Way" initiative,vigorously develops overseas warehouses,attaches great importance to the development of Cross-border electrical quotient talents,and hopes to be helpful to the early and successful construction of EWTP.