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Research On The Construction Of Corporate Culture Of M Company

Posted on:2017-01-29Degree:MasterType:Thesis
Country:ChinaCandidate:R GaoFull Text:PDF
GTID:2439330548975568Subject:Senior Management Business Administration
Abstract/Summary:PDF Full Text Request
The enterprise culture,known as the second only "invisible hand".Enterprise culture theory since the advent of 70-80-s of the 20th century,in nearly 30 years,quickly spread around the world,become a magic weapon of many enterprises to success.Inject vigor of good corporate culture to their own company will be better than other companies,the world of the five top company is so,they with its enterprise culture,keep the one hundred.Excellent enterprise without exception has its own guidance and support of enterprise culture,corporate culture has a guiding force of the enterprise,exciting force,cohesive force,bonding force and binding force and radial force.The building of enterprise culture is the important motive force,promote enterprise sustainable management does not have the core values of enterprise vitality not last.Private enterprises as one of China's enterprise management mode,it needs to bear the pressure of competition is the largest,this is because China's socialist economic system is perfect,China's economy is increasingly global,this kind of phenomenon gradually formed since 2000.Chinese companies only in the process of their growth and development,set up corresponding enterprise culture,only one can guarantee the sustainable development of the enterprise.This thesis first around corporate culture theory and its research background,the culture and the enterprise culture has carried on the induction,the connotation,classification,levels and of the importance of corporate culture building and implementing in this paper.Again,from the perspective of the current situation of the development of M company,through the way of questionnaire and interview of M company's working atmosphere,style of leadership,system construction,employee value orientation,corporate philosophy,and the four factors that affect M company enterprise culture construction aspects are analyzed in diagnosis.Thus induce and M company adapt to the development of the enterprise culture should have the characteristics,and combined with the status quo of M company,select the appropriate to the types of corporate culture with the company development of M company's enterprise culture building,and stressed the M company corporate culture implementation need to grasp the good several key links.Pointed out that in M company corporate culture,build should fully consider the company facing the environmental factors and operating conditions,the situation of corporate culture,staff quality and a series of factors.Thus puts forward the M feasible enterprise culture building plans and measures.The character of this thesis lies in:M building of enterprise culture,1,enterprise's current production and operation situation;2,specific work of employees;3,enterprise theory to guide the formulation of practice,the concrete implementation,its own reason and social factors,the staff work and so on has carried on the comprehensive investigation and understanding,and carries on the statistics and analysis of survey,according to the analysis conclusion of M company makes a construction of enterprise culture.Hope this article to the related financing guarantee enterprise culture building has certain reference significance.
Keywords/Search Tags:M company, corporate culture, Construction
PDF Full Text Request
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