Strategic Research On The Development Of JS International Cooperation And Exchange Service Co.,Ltd

Exchanges between China and foreign countries,especially Southeast Asia and South Asia,have become more and more frequently.The demand for international cooperation and exchange services is increasing.In order to participate in the market competition,related agencies such as travel agencies,consulting companies and industry associations are trying to establish their own international sections which aim at providing better international services;thus leading to the disorder of this market.JS International Cooperation and Exchange Service Co.,Ltd.was founded in 2017.It is a service-oriented enterprise,which specializing in foreign-related investigation of public & business visits in Yunnan Province and also involved in overseas study tours and personalized services.Under the background of the gradual implementation of the national "The Belt and Road" initiative,the company's development is facing new environment,new opportunities,and new goals.It is the time to formulate a new company development strategy.This article focuses on how to formulate company strategy,starting with competitive environmental analysis and competitiveness,analyzing the overall situation and competition status of the industry,as well as the company's strengths and weaknesses,opportunities,challenges,and problems.In this article,based on the environmental and competitiveness analysis,we analyze the industry,as well as the company's strengths,weaknesses,opportunities,challenges,and problems.Adopting Blue Ocean strategy research methods,and presenting The mission,long-term strategy,and business model.Proposing that companies will mainly adopt centralized growth strategy.This article adopts the methods commonly used for strategic management to conduct indepth research on the company's strategy,and proposes specific methods for the implementation of the strategy.It will promote the company to maintain its core competitiveness and grow rapidly.Meanwhile,it will become bridge that connecting the people of all countries in the world and become a enterprises which build up the confidence of Chinese culture and set a benchmark of international cooperation and exchange service industry.