Research On Optimization Of New Product Development Process Management For LP Petrochemical Company

In the age market developing and reforming rapidly,life cycle of product and service is more and more short,diversity of market consumer population and consumption target results in many product varieties.Meanwhile,in order to adapt to the speed of global market competition,improve success rate of produc,and lower elimination rate of product,maximize profit,based on survival of the fittest,enterprises must continuously develop new products to meet consumer demand.Founded in 1998,LP Petrochemical Corporation is a domestic joint stock company limited,specialized in development,production and sales of environmental fine chemicals used on vehicle.Long formed organization structure and new product development procedure management of LP Petrochemicals cannot meet market demand under current changing environment.In the historical context where environmental requirement is more and more high,the company failed to catch opportunity to implement and perfect overall product development procedure,resulting that launch of new products falls behind competitors,part of customers and market share losses.Based on theoretical knowledge and basic idea of new product development procedure,key factor of successful new product development and Stage-GateSystem theory,this paper tries to find links that attention shall be paid to in market based new product development procedure,and how to use phase mark method,and proposes principle of optimizing product development procedure and standard assessing new product development procedure.Focus on research current situation of LP Petrochemicals new product development procedure and analyze main problems in current LP Chemicals new product development procedure aiming at existing new product development procedure,summarize finished product tasks,analyze the cause of failure of previous project development,find what to be improved of existing procedure,by combining cases of new product development project being implemented propose specific optimization scheme to help resolve practical problemsof PL Chemicals corporation.Compare change between before and after introducing optimization scheme,estimate and assess result after procedure optimization,demonstrate from aspects such as shortening development cycle,saving development cost,increasing product quality and market share and increasing profit of the company.Hopefully successful experience in practical operation and improvement of LP Chemicals new product development procedure can provide certain reference for mew product development procedure management and optimization of domestic enterprises.