Research On Competitive Strategy Of Data Traffic Business Of China Mobile Inner Mongolia Company

Data flow service,it is to point to based on GPRS,EDGE,td-scdma,HSDPA,WCDMA,LTE mobile communication technologies such as Internet access or use the relevant data value-added services business data traffic,including flow rates and data flow.With the continuous development of economy and the rapid development of Internet technology,communication enterprise's core competition from 2G era "voice + SMS",to the 3G era of "terminal + data traffic",and then to 4G era "data traffic + software applications",data flow service become the key factor affecting the development of operators.China Mobile as a traditional industry leader,its development also with the change of communication technology has experienced the 2G era ahead,3G era was repeatedly challenge,competition for the development of 4G era.The limitation of network system,the new Internet technology and the birth of new products,and speed up JiangFei,cancel long diffuse expenses such as national policy guidance,operators of the traditional business model by the huge impact.In the 4G era,how to gain a favorable position in the fierce market competition,the operators seek to break through,this breakthrough focuses on the core of the 4G era,the data traffic business.This article will take the data traffic business competitive strategy as the core of Inner Mongolia branch of China Mobile,using PEST analysis,porter's five analysis model of the external environment of enterprises to conduct a comprehensive analysis,summed up the enterprise development opportunities and threats.From the financial ability,marketing ability,human resources,organizational structure,industrial chain and other dimensions to the enterprise's internal environment analysis,summarized the enterprise's advantages and disadvantages.Using the theory of strategic management,we choose the low price strategy as the competitive strategy for the data traffic business of Inner Mongolia.In the end,dispatch the enterprise staffs,finance,marketing,channel and all other resources,develop strategy implement measures to promote the business strategy,the full implementation of the data flow and the data traffic business benign and normal development,help economic and social development of the Inner Mongolia while continue to bring profits for the enterprise.