Research On The Business Strategy Of A Food Company

With the continuous development of market economy,the survival environment of enterprises is worsening.How to formulate and implement effective operation strategy has become an important issue in most of the enterprises concerned.The operation strategy involves all aspects of enterprise operation.The A company is a food enterprises established not very long,the main business of the enterprise are pig slaughter and processing,fresh and frozen meat cut production,and sales business.Although the company has got great achievement in a few years,but the current development is facing a bottleneck problem.This article mainly applies a variety of research methods,with the help of economics,management theory,strategic management theory to study the operation strategy of the A food company.On the basis of theoretical research,the macro environment of A food company is analyzed by using PEST analysis method.At the same time,the author analyzes the development environment of the industry by using Porter's five-force competition model.Then the SWOT analysis of the internal environment is given.In order to fully clarify its operation strategy formulation and implementation of the environment facing,on the basis of full analysis and research,from managerial perspectives,the strategic positioning of the A food company is analyzed.This article also analyzes and studies its specific strategic choice.And finally,from the organizational support,institutional protection,human resource and other aspects,in order to ensure the steady implementation of the operation strategy of the A food company,corresponding measures are put forward to effectively promote the healthy and long-term development of A food company.