The Study On Strategic Transformation Of China Mobile X City Branch

Market demand drives the rapid development of mobile communication technology and Internet,large number of OTT applications have sprung up and quickly penetrated into our daily lives.By the impact of OTT services,the traditional voice,SMS,MMS and other business income of telecom operators is shrinking year by year,the network value of telecom operators is decreasing,their monopoly advantage in the field of communication services is starting to shake based on this background,it is inevitable for telecom operators to start the strategic transformation of enterprises,reconstruct competitive advantages in the new market environment,and seek a new way of development.This paper takes China Mobile X city branch as the research object,combined with the current development of domestic and international communications industry status and the author's rich working experience for telecom operators,analyzed the necessity of strategic transformation of communication operators,expounds the current transformation practice of China Mobile X city branch,analysis the transformation environment,risk by use management analysis methods and tools that include Porter's five forces model,PEST and SWOT,summarized the advantages,opportunities,weaknesses and threats of China Mobile X city branch in network foundation,user scale,enterprise operation mechanism and competition environment,proposed three transformation paths include improving service capacity,making up the business and improving the operation level of the enterprise,formulate five measures include improve the quality of the network,consolidate 4G market advantages,systematize the development of digital family business,build a smart government enterprise ecosystem,and efficient operation of enterprises.At the same time,it is suggested that telecom operators should pay attention to the four key elements of transformation,include accurate control of the competitive situation,The adjustment of organizational adaptability and the guarantee of personnel execution efficiency,reconstruct the dominant position in the new competition relationship with open sharing and win-win cooperation.Finally,this paper hopes to help the China Mobile X city branch to solve the problems in the current market competition,and promote its transformation practice work.