Study On The Development Of E-commerce In Jieyang City,Guangdong Province And The Corresponding Coping Strategies

In the past decades,with the continuous development of information technology and the popularization of Internet,the new business model of e-commerce,rendering a main force that boosts the economy.However,at the same time,the gap in the development of e-commerce between the urban and rural areas is also evident.Compared with the significant development of e-commerce in urban areas,the e-commerce business model is found to be less influential to rural development due to the insufficient application of e-commerce on the three rural issues.Since 19 th CPC National Congress,with the gradual implementation of the rural revitalization strategy,the development of e-commerce in rural areas has ushered in opportunities.A topic that has attracted wide attention in the field of macroeconomics is how to formulate effective development strategies to promote the development of e-commerce in rural areas and bring into play the role of e-commerce in economic development in rural areas.Therefore,rural areas are to face significant opportunities brought by strategies and policies that will promote economic development.Under this circumstance,great importance should be attached to the development of e-commerce in rural areas and its positive effects on rural economic and social growth.Effective plans,policies and strategies should be made as well to facilitate the further development of e-commerce in rural areas to make it a main force to realize rural vitalization.By reviewing relevant literature at home and abroad,literature research method is first used to illustrate the study background,significance and question of the study and introduce the research idea,method and the innovation of the study.Inductive research method is then adopted to inductively explain the definition of e-commerce,the e-commerce model and to discuss relevant theories on the development of e-commerce in rural areas.Survey research method is also applied to analyze the influence of logistics,network infrastructure,talents,product quality,etc.on the current development of e-commerce in Jieyang City.Based on this,the essay lists out several proposals,including greater support from government,further improvement of logistics system and network infrastructure,wide promotion of e-commerce knowledge among rural residents,standardization of e-commerce in rural areas and better quality of products,etc.At the end of this essay,comparative method is introduced to discuss the proper strategy to be used to develop e-commerce in Jieyang City with regard to the problems that occur.