Study On Rural Tourism Development In Jiangyang District Of Luzhou

With the acceleration of urbanization and industrialization,the conflict among population,resources and environment is intensified;moreover,as the government pays more and more attention to poverty alleviation through tourism,rural tourism,which is a characteristic tourism mode relying on rural areas to promote the development of rural economy,gets thriving gradually.Making use of the good ecological environment and abundant cultural resources of Jiangyang District of Luzhou,promoting the development of rural economy,and creating the district into an ecological tourism spot integrating ecological,economic and social development,is an inevitable choice for Jiangyang District of Luzhou to realize the sustainable development of rural tourism.Thus,the study based on rural tourism development in Jiangyang District of Luzhou has theoretical value and practical significance to the economic development,income increase and ecological protection in Jiangyang District of Luzhou.In this paper,the domestic and overseas literatures are reviewed first,and then the current situations of rural tourism development in Jiangyang District of Luzhou are analyzed;moreover,some problems existing in the rural tourism development in Jiangyang District of Luzhou are discovered through questionnaire survey.This paper consists of six parts.The first part is an introduction;in the second part,the related concepts and theories are introduced;in the third part,the current situations of rural tourism development in Jiangyang District of Luzhou are analyzed;in the fourth part,a survey on rural economy market in Jiangyang District of Luzhou is studied;in the fifth part,the problems existing in rural tourism development in Jiangyang District of Luzhou are analyzed;and in the sixth part,the suggestions on promoting the rural tourism development in Jiangyang District of Luzhou are proposed.This paper has the following results.1.The rural tourism in Jiangyang District of Luzhou develops quite well in economic benefit,brand building,advertising and marketing,and environment optimization.2.A questionnaire survey is carried out,aiming at 254 tourists,for their personal characteristics,demand inclination and consumption behavior.The survey shows that the following problems exist in the rural tourism development in Jiangyang District of Luzhou:(1)short of tourism products development,(2)inferior and monotonous in tourism products development,(3)imperfect in infrastructures,(4)monotonous in marketing method,(5)slightly destroyed in rural ecological environment,and(6)poor in staff quality.3.For the problems existing in the rural tourism development in Jiangyang District of Luzhou,the following suggestions are proposed:(1)strengthening the scientific planning and management on rural tourism,(2)extending the development depth of tourism products,(3)enhancing the supporting facilities,(4)improving the marketing methods,(5)adhering to the idea of ecological development,and(6)improving the staff quality.