Research On The Financial Strategy Choice Of Xinyulou Department Store To Develope E-commerce

With the rapid development of network technology,and the development concept of "Internet plus" in the country,E-commerce and the Internet have rapidly penetrated into various industries and fields,become an important tool that cannot be overlooked by the enterprise.As a traditional chain of retail enterprises,Xinyulou department store development e-commerce becomes the key.Financial strategy is the key component and support of enterprise strategy,it plays a decisive role in the development process.This paper analyzes the environment of Xinyulou department store,combine the life cycle of the enterprise,suggestions on financial strategy selection and formulation are put forward,hope can provide reference for our traditional retail enterprises.First of all,We expatiate on the significance,background and status of the full text,by referring to relevant theories at home and abroad,theoretical support is provided for the following.Second,this paper makes a detailed analysis of the internal and external environment of the enterprise,use SWOT analysis,the advantages,disadvantages,opportunities and threats of the enterprise were evaluated.In addition,this paper discusses the financial strategy selection and formulation of the development of e-commerce,the main contents of the discussion include:The necessity of enterprise transformation and upgrading,the basis for the choice of financial strategy for the business development dealers.According to the basis,discusses the investment strategy,financing strategy and distribution strategy selection and formulation.In the end,according to the analysis and research results of this paper,make concrete implementation proposal.