Research On The Developmnet Strategy Of HDBM Internet Service Enterprises

With the development of economic globalization,Internet enterprises have turned from the regional market to the boundless space in the past,the industry bo undaries become increasingly blurred,and the market has entered the state of border free competition.Under such circumstances,the Internet Co must constantly change with the change of the environment,grasp the trend of the times and reconstruct the logic of operation.Therefore,enterprise development strategy planning has become an important part of Internet Co's sustainable development.Taking HDBM Internet Co as a specific research object,this paper makes a planning and design of its development strategy.First of all,through literature research,the paper has obtained the background,significance and relevant research results of this study,and on this basis,the research framework,content and so on are summarized.At the same time,the basic concepts and theories involved in the research process are expounded in combination with the documents obtained,and the theoretical basis of this study is laid.Secondly,this paper analyzes the internal environment,macro environment and industry environment of the development of HDBM Internet Co by using field research,PEST method and Potter's five force model.Then,the paper uses the SWOT analysis method and uses the theory of strategic management to make a detailed strategic choice and plan for the HDBM Internet Co,and to make specific measures and safeguard measures for the implementation of the corresponding strategy.Through the study of this paper,HDBM Internet Co chooses the ST strategy: to seek the better service for the customers,to apply the innovative results and experience as reasonably as possible by the existing policies and conditions,to make use of the ecological system building barriers,to strictly control the quality,to ensure the quality,and to develop the new model of O2 O,etc.Combining the characteristics of low cost strategy,differentiation strategy and specialization strategy,it is the most suitable for the development strategy of the HDBM Internet Co to take the differentiation strategy represented by various practices in the ST strategy.At the same time,according to the actual situation of the HDBM Internet Co,the strategic implementation measures are put forward about two aspects of the existing business service business and the sales and selling products of the existing business services.And combined with the theory of enterprise management,it is proposed from three aspects: the promotion strategy of employee ability,the promotion strategy of management ability and the fund guarantee of the strategy implementation.The safeguards needed to implement differentiated strategies.