The Development Of Shanghai The World Famous Tourist City: Research On City Tourism Brand

By the end of 2009, Shanghai was the world brand organization as one of the 2009 annual "world characteristic charm city 200", was "New York Times" elected "31necessary to resort". 2010 around the host a "successful, splendid and unforgettable World Expo," the goal, Shanghai tourism in the inheritance of "Shanghai city tour, wonderful every day" the core concept of destination image based on the Expo theme, combining with the characteristics of the times, to further explore and innovation city attraction,creatively put forward the "Chinese ? Shanghai, to find out more, experience more" slogan,to enrich the original connotation of images at the same time, outlines the characteristics of the times the development of tourism in Shanghai, initially established the image of the world famous tourism city, and put forward in 2015 to build Shanghai into a world famous tourist city. Gradually formed a new pattern of tourism circle of four districts and three with an island. Which is located in the eastern block will be the business tourism exhibition and theme park, it is an important part of the construction of "Shanghai famous tourist city in the world". The eastern tourism relying on Pudong airport hub, is divided into with Disney as the core of the international tourism resort plate; the construction of Lingang New City Convention and exhibition tourism board and the coastal ecological leisure plate of new development goals. The new pattern of city construction will have a great effect on the construction and development of city tourism brand of Shanghai, bringing significant influence on the development of the theme park industry.Based on the background of the development of Shanghai the world famous touristcity, through the method of literature collection, the empirical research of Shanghai city tourism brand building, and with the theme park industry as an example, the development of Shanghai the world famous tourist city, the relationship of theme parks and city tourism brand of Shanghai, and put forward the path of building a world famous tourist city the path and the development of the theme park, make the two be linked up, get 1+1>2. This paper has seven chapters, the first chapter is the introduction, mainly introduces the research background, significance and related literature review; the second chapter is about the theory of city tourism brand, mainly expounds the connotation of the brand, city tourism brand characteristics, city tourism brand, elements of city tourism brand, including core elements, basic factor, supporting factor; the third chapter is about the current situation of the development of Shanghai urban tourism brand and the present situation of the development of the world famous tourist city and Shanghai; The fourth chapter is based on the analysis of world city development and the evaluation index, establishing Shanghai development evaluation index system, to the world famous tourism city in 2015 by GM(1,1) grey forecasting the value of each index,compared with the planned value; The fifth chapter is the present, the influence of the development of the world famous tourist city of Shanghai tourism resources and tourism product, the influence of the Shanghai development of the world famous tourist city of enterprises, tourists and tourism practitioners, the influence of the impact on the tourism environment, including urban infrastructure, tourism public service facilities, etc. The sixth chapter is a theme park as an example, analyzed the relationship between the theme park and city tourism brand;the seventh sixth chapter explores the development of the world famous tourist city of Shanghai construction path. The eighth chapter is summary.In this paper, the study found that the 2015 predicted values and the planned value compared to the number of domestic tourism, inbound tourism, the number of people swim in Shanghai, urban and rural residents per capita income trips and other indexes exceed2015 goals, 13.0%, 131%, 100%, 23.1%, and the rest of the tourism revenue, domestic tourism income, inbound overnight value-added services value-added proportion of tourists,tourism and tourism value-added accounting for the city’s GDP indicators do not meet project goals, a difference of 6.1%, 9.0%, 40.8%, 23.7 and 23.5%. In the important period of transformation of tourism development, at the same time tourism development in theattention scale weight pay more attention to the quality and efficiency of tourism development, urban tourism brand construction should be and the integration of urban development. By taking advantage of the Expo, tourism festival activities, international conference and exhibition, and other major festival activities,to improve the tourism brand of Shanghai city.