Research Of Chain Supermarket's Distribution Models In Chongqing

With the rapid development of China's economic level, people demand more and more abundant material. Low-cost, high quality, variety has become the trend of market demand, in which case, the emergence of supermarkets came into being. In fact, supermarkets have been able to lower prices provide a rich variety of goods, in essence, because of its size, scale advantages of chain stores is the product of a modern show. The supermarket chain logistics and distribution business as the "central nervous system" has caused managers attached great importance to enhance the supermarket has become the core competitiveness of enterprises themselves an important manifestation. Distribution model in which the efficiency of the supermarket distribution chain has played a big impact, but the unanimous choice of supermarket chains in Chongqing relatively simple distribution model, resulting in inefficient distribution, economies of scale can not be the biggest play. At this stage, many scholars have done a lot for how to improve the efficiency of research distribution, distribution system has been gradually improved, but most focus on the distribution center location, distribution route optimization, inventory management, etc., for the distribution pattern of relatively less. It is in this situation of, for Chongqing, supermarket chains and logistics and distribution patterns were analyzed and selection decisions in the hope of this article, commodity logistics and distribution for supermarket chain optimization models and select the appropriate mode or method of Chongqing supermarket managers plays a certain reference value. Specifically, include:Firstly, from the emergence and development of supermarket chains start with a brief introduction to distribution, distribution models and the concept of supermarket chains and supermarket chains and logistics and distribution relationships, through domestic and international distribution and development of Chongqing, supermarket chains and distribution patterns overall analyzed the current situation, pointing out that supermarket chains and distribution patterns of Chongqing problems.Secondly, the existing distribution of three typical supermarket chain model is analyzed, and further analysis of the advantages and disadvantages of each distribution pattern and scope of application. Pointed out that in practice, supermarket chains and distribution patterns of selection should be combined with specific market competition, strategic positioning and other factors according to their comprehensive selection and improvement of distribution patterns. Finally, in comparing these three distribution models based on decision diagram method using matrix supermarket chain distribution mode selection decision-making, and the results applied to a number of well-known supermarket chain in Chongqing distribution patterns and improved by the actual case illustrates how to choose their own supermarket distribution model, to improve distribution efficiency and reduce logistics costs.