Research On Supporting Policies Of Agricultural Products E-commerce In Taojiang County

In recent years,with the development of economy and society,the improvement of information technology,China's agricultural e-commerce has also made considerable progress,but its development is not smooth sailing,but encountered many obstacles.The central government and local government have issued a series of policies to support the development of agricultural e-commerce.These policies have promoted the development of agricultural e-commerce to a certain extent,but there are also many problems.Therefore,taking Taojiang County as a practical case,based on the analysis framework established by studying the relevant literature at home and abroad,Based on the questionnaire survey and in-depth interviews,this paper analyzes the main problems existing in the support policy of agricultural products e-commerce in Taojiang County,and analyzes the causes of the problems.It is found that the support policy of agricultural products e-commerce in Taojiang County does not combine with the local actual situation and the certification policy is not complete.After summing up the experience and lessons,this paper puts forward a reasonable path for supporting the development of agricultural e-commerce in Taojiang County,and provides a replicable experience for other counties to promote agricultural e-commerce support.