Research On The Promotion Strategy Of T Logistics Enterprises Competitiveness In W

At the present time,2018 marks the beginning of China's in-depth implementation of the "19th National Congress" spirit and the 40 th anniversary of China's reform and opening up.Throughout the history and current situation of China's development,both economic objective data and people's subjective feelings prove that China's development has made tremendous achievements.However,at present,China is in a complex world development pattern with high material circulation,multilateral trade cooperation and global integration.Opportunities and crises coexist.Logistics,people flow,capital flow and information flow have become the basis of the current economic cooperation framework.During this period,multi-stakeholder game has become the focus of attention of all parties."Logistics" is known as "the third source of profit",as a basic,auxiliary and guiding industry that affects the overall level of the national economy,it is a necessary condition to enhance the comprehensive competitiveness of the country.Therefore,it is of great importance to study the related contents in the field of logistics.Especially the third-party logistics industry which plays a pivotal role in the field of logistics.The research focus of this paper is to take T logistics enterprises in W city as the specific research object,and to help T logistics enterprises improve their competitiveness in the local third-party logistics industry by applying a set of systematic,scientific and effective methods.In the research process of this paper,first of all,through a brief elaboration and accurate definition of the related concepts in the field of logistics,the object and scope of this study are clearly defined.At the same time,the objective environment T logistics enterprises are facing is analyzed from macro,meso and micro levels,so as to recognize the development status of enterprises.Secondly,on the basis of fully understanding how to establish the evaluation objectives,how to select the evaluation elements and how to grasp the evaluation principles,combined with the overall situation of the third party logistics industry in W city,through the application of Delphi method,the evaluation elements of the third party logistics enterprise competitiveness level evaluation system are constructed.Thirdly,through the use of analytic hierarchy process,combined withquestionnaire survey data,the proportion of each evaluation factor is calculated,and then the importance of each evaluation factor affecting the competitiveness level of third-party logistics enterprises in W city is determined.Then,through the establishment of the evaluation system,taking S,G,P as the reference,respectively,the three enterprises and T logistics enterprises are evaluated,through data comparison and analysis,the competitiveness level of T logistics enterprises is obtained.Finally,on the basis of the analysis of the evaluation results,combined with the objective reality of W city,the paper puts forward the methods and strategies to improve the competitiveness of T logistics enterprises and makes a brief test.This study also hopes to promote the research results in the same type of local enterprises,so as to make the research more far-reaching.