Studies On Development Strategy Based On Small And Medium-sized Enterprise Life Cycle In Gansu Province

Since the reform and opening up,Chinese economy has shifted from the planned economy to the socialist market economy with Chinese characteristics and has made great progress.Since 2010,China has surpassed Japan to be the second largest economy in the world.The growth speed of Chinese economic has slowed down in recent years.With the accelerated implementation of the great strategic measures pertaining to the advancement of new style industrialization,urbanization,informatization and agriculture modernization,and consumption upgrade as well as“widespread entrepreneurship and innovation”,?Made in China 2025?,“Internet plus”and “The Belt and Road” etc.,the transformation and upgrading of Chinese economy have released huge development spaces,and small and medium-sized enterprises(SMES)will receive the period of important strategic opportunity.The western region itself has obvious regional development differences and insufficient regional advantages.Under such a national and regional environment,the survival and development of small and medium-sized enterprises in the western region are faced with considerable pressure,challenges and opportunities.Enterprise decision-makers who should affirm the enterprise location over its life cycle in the strategic programming is to better formulate appropriate develop strategies for themselves.This paper qualitatively analyzes the development status,existing problems,constraints and quantitative analysis of the life cycle and growth of listed SMEs in the western region.Through SWOT strategic matching analysis,it is concluded that the listed SMEs in the western region should adopt creativity in the growth period.Imitate strategy,independent innovation strategy,and differentiated strategy;staged market strategy,diversified development strategy,and synergistic symbiosis strategy should be adopted during the maturity period;product exit strategy and rebirth strategy should be adopted in the recession period;finally,several policy recommendations are proposed.