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Research On The Purchasing And Storage Strategy Of The Main Body Of Post-production Corn Purchasing And Storage In Liaoning Province

Posted on:2020-03-18Degree:MasterType:Thesis
Country:ChinaCandidate:Y WangFull Text:PDF
GTID:2439330572497565Subject:Master of Agriculture
Abstract/Summary:PDF Full Text Request
The reform of the corn storage system has been implemented since 2016,and the minimum purchase price of corn has been converted from a national guarantee to a new form formed by the market.Maize growers and corn storage and storage entities have become the main body and main components of the corn supply and demand market,so the related issues of corn storage and storage have also received extensive attention.The corn storage and storage policy and the market's past environment are still in the stage of adapting to each other.Therefore,there is a contradiction between supply and demand between corn growers and the main body of storage and storage,that is,the sales loyalty of corn growers and the storage and storage strategies of corn storage and storage entities.Contradictions between.How to improve the satisfaction of corn growers on the acquisition of the main body of storage and storage,and form the sales loyalty of the growers is an urgent problem to be solved by the main body of corn storage.Therefore,this study is aimed at this hot economic phenomenon.From the perspective of corn pedigree sales loyalty and the current situation of corn storage and storage,the research on the factors affecting the sales loyalty of corn growers,combined with the influencing factors,proposes the main body of corn storage.Formulate the storage and storage strategy to adapt to market development after the reform of the storage system.This paper first analyzes the relevant theoretical research results of domestic and foreign scholars on corn sales,corn storage,corn economy,etc.,and summarizes the factors affecting the sales and storage of the growers.Based on the actual design of the questionnaire and the corn farmers in the main maize producing areas of Liaoning Province and the post-harvest storage and storage of corn in the field,based on the planned behavior theory,using 346 farmer household survey data and 346 storage entities in the main corn producing areas of Liaoning Province Investigate the data,use the structural equation model to study the sales loyalty of corn growers and the satisfaction of the storage and storage of the main body of storage,and then propose a strategy to improve the purchasing and storage competitiveness of the main body of corn storage in Liaoning Province.The results show that:(1)the willingness of the growers,the service links of the storage and storage enterprises,the service quality and the satisfaction of the growers on the overall storage and storage entities have a significantpositive impact on the sales loyalty of the corn growers.(2)The content of impurities,purchase price,corn subsidy policy,corn sales policy,sales status of the purchasing and storage entities,satisfaction with the corn industry,development prospects of the corn market,and national policies of the corn industry 8 items are the main influencing factors of the satisfaction of the recipients.Based on this,it is recommended that the main body of corn storage and storage in Liaoning Province should improve the purchasing and storage strategies by improving the purchasing capacity,improving the service quality,expanding the corn sales market,and improving the management and business capabilities of corn post-harvest storage and storage.The research results have a certain guiding effect on the long-term and stable development of the main body of corn storage and storage in Liaoning Province.Since the reform of the corn storage system in 2016,the corn purchase price has been converted from a state-guaranteed minimum purchase price to a new model formed by the market.Maize growers and corn storage and storage entities have become the main body and main component of the corn supply and demand market,and thus the problem of corn storage and storage has attracted more and more people's attention.The corn purchasing and storage policy and the market's past environment are still in the stage of adapting to each other.Therefore,there is a contradiction between supply and demand between corn growers and the main body of storage and storage,that is,the willingness of corn growers to sell and the storage and storage strategies of corn storage and storage entities.Contradictions.How to make corn growers generate sales willingness to the main body of storage and form sales loyalty is the primary problem facing the main body of corn storage.Therefore,this study focuses on this hotspot economic phenomenon,from the perspective of corn pedigree sales loyalty and the status quo of corn storage and storage,and studies the factors affecting the willingness and loyalty of corn growers,and then the influencing factors The purchasing and storage strategies of the main body of the deposit and storage are merged,and the purchasing and storage strategy of the corn storage and storage system after the reform of the storage and storage system is adopted to adapt to the market development,in order to draw lessons for the long-term and stable development of the main body of corn storage and storage in Liaoning Province.This paper first systematically analyzes the relevant theoretical research results of domesticand foreign scholars on corn storage and corn economy,and summarizes the factors affecting the storage and storage.Based on the actual design of the questionnaire and the field investigation of corn growers and corn storage and storage in the main maize producing areas of Liaoning Province,based on the planned behavior theory,using the survey data of 346 farmers in the main maize producing areas of Liaoning Province,the Liaoning Province through the structural equation model to study Liaoning The factors affecting the sales loyalty of corn growers in the main maize producing areas of the province,and the analysis of the storage and storage strategies of corn post-harvest storage and storage in Liaoning Province.The results show that:(1)the willingness of the growers,the service links provided by the storage enterprises,and the service quality And the overall satisfaction of the growers on the storage and storage enterprises has a significant positive impact on the sales loyalty of the farmers.(2)Impurity content of corn purchased during storage and storage,purchase price of corn market,corn subsidy policy,corn sales policy,sales status of enterprises,satisfaction with the status of corn industry,future development prospects of corn market and corn industry The national related policies and other eight items are the main influencing factors of the satisfaction of the recipients.Based on this,it is recommended that the main body of corn storage in Liaoning Province: improve acquisition capacity,improve service quality,expand corn sales market,and enhance enterprise management and business capabilities to improve the storage strategy.
Keywords/Search Tags:Corn growers, Corn storage body, Structural equation model, Storage strategy, Liaoning Province
PDF Full Text Request
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