Research On The Micro-innovation Dynamic Mechanism And The Implementation Paths Of Small And Medium-sized Enterprises Based On Grounded Theory

Micro-innovation is becoming more and more popular in SMEs(Small Medium Enterprise)for its features of trial and error,rapid market responsiveness and continuous iteration.But the micro-innovation of SMEs is faced with the problem of spontaneous blindness and uncertainty of results.The key to the problem is the answer to the dynamic mechanism and the implementation paths of micro-innovation.Based on the in-depth interview data of 44 enterprises in 5 cities of Zhejiang Province,using the grounded theory of qualitative research method and with the help of Nvivo 11.0 software auxiliary coding,the driving factors are identified.The results suggest that six major categories,such as market driver,technological progress and diffusion,government action guidance and policy incentive,interest driver,innovation capability,and corporate culture,are coupled to each other and influence the micro-innovation behavior of firms.Among them,interest driver and innovation capability are direct driving factors,whereas market driver,technological progress and proliferation,and government action guidance and policy incentive are indirect driving factors.And corporate culture has both direct and indirect influence.Based on these findings,this paper then tries to establish a Micro-innovation Dynamic Mechanism Model to analyze the intrinsic mechanism of all factors and the interaction ’ among them on the firm’s micro-innovation behavior.And the implementation strategies of micro-innovation,which are coupled and progressive,such as user interaction,trial-and-error learning,rapid iteration,cross-boundary integration,and single-point breakthrough,are concluded.Then preliminarily construct a new development path model of SMEs.The implementation of micro-innovation relies on three key mechanisms:user interaction mechanism,iterative trial-and-error mechanism and cross-border integration mechanism.Among them,the user interaction mechanism runs through the whole process of micro-innovation,the iterative trial-and-error mechanism makes micro-innovation spiral upward,and the cross-border integration mechanism guarantees the advancement of micro-innovation.By including the dynamic factors that promote micro-innovation in a more complete analytical framework,and analyzing the development path of micro-innovation of SMEs and summarizing the key mechanism of their successful realization,the relevant theoretical research has been improved,and it has positive guiding significance for the practice of SMEs.