Research On Inteligent Transformation Strategy For Oem Manufacturing Enterprises

Since 2010,China has surpassed the United States as the leading manufacturer and China's manufacturing capability and comprehensive strength are obvious to all.Under the background of international industrial division,Made in China has made an indelible contribution to becoming the world's second largest economy.However,with the disappearance of demographic dividend,the rise of business costs,the appreciation of the RMB,the trade war between China and the United States and other factors,China's low-cost advantage in the manufacturing industry is gradually reduced,and more and more international large companies are shifting their manufacturing center and orders to southeast Asia and Africa where the processing costs are lower.In the lower reaches of the industrial chain,the profit margins of OEM manufacturing enterprises are gradually compressed,and many labor-intensive manufacturing enterprises in the southeast coast are facing the risk of loss or bankruptcy.Meanwhile,with the rapid development of new generation of intelligent manufacturing technologies such as artificial intelligence,big data,cloud computing and Internet of things,the iterative update of advanced technologies endow intelligent manufacturing with energy,which urgently requires OEM manufacturing enterprises to carry out intelligent transformation and upgrading.From the perspective of global manufacturing national strategy,the United States,Germany,Japan,Britain,South Korea and other developed countries have developed smart manufacturing to enhance the international status of their own manufacturing industry.In 2015,China proposed the "Made in China 2025" strategy to elevate intelligent manufacturing to the national strategic level,aiming to transform China from a manufacturing with big quantities to a manufacturing with big power,and promote the digital and intelligent development of manufacturing industry,in which the intelligent upgrading of OEM manufacturing enterprises will become the top priority.Therefore,the strategy research of intelligent transformation and industrial upgrading of OEM manufacturing enterprises in this paper is consistent with the development strategy of intelligent manufacturing,which has important practical significance and practical value.In this paper,the industrial transformation,path dependence theory,smile curve and global value chain theories as the theoretical basis,in order to meet the development trend of global intelligent manufacturing,learn from the successful experience of domestic and foreign OEM manufacturing enterprises,China's OEM manufacturing enterprises of intelligent transformation of a detailed path analysis and strategy research,combined with the successful case analysis of intelligent transformation,hope to provide good reference and reference value for other OEM manufacturing enterprises.