Study On The "Poverty Alleviation Insurance" Mode Of Ping An Financial Insurance Company

The report of the 19 th National Congress of the Communist Party of China formulated the goal of fighting poverty-stricken campaigns.It is required that all poverty-stricken counties in China should be removed from the "poverty counties" by 2020.The poor people in the poverty-stricken areas will achieve poverty alleviation in a true sense,and they must set standards for poverty alleviation and focus on specific poverty.The masses have driven the people in poverty-stricken areas to develop a poverty-relief model suitable for the local area.Financial poverty alleviation is an important force for precision poverty alleviation.As an integral part of finance,insurance plays an important role in the battle for poverty alleviation.Many insurance companies have joined the poverty alleviation campaign and formed a variety of poverty alleviation models.Ping An P&C Insurance Company's “Poverty Alleviation” model is one of them.Ping An Property Insurance Company's “Poverty Alleviation” model is a model innovation in which insurance is deeply involved in poverty alleviation industry.Studying this model has a high reference value for insurance companies to participate in industrial poverty alleviation.Ping An Property Insurance Company's “Poverty Alleviation” model front-end provides interest-free and guarantee-free poverty alleviation loans to poor rural areas through credit guarantee insurance and interest subsidy;the middle end relies on Ping An's own risk management technology and product customization to combine agricultural insurance products.To manage many risks in the production and operation process;the back end relies on Ping An's e-commerce platform to assist sales of agricultural products of cooperatives and farmers.In the operation of the “Poverty Alleviation” model,problems such as imperfect design of insurance poverty alleviation system,imperfect risk dispersion mechanism,inadequate system of insurance products,low participation of external sales channels,and insufficient insurance awareness of poor farmers were also found.In order to help optimize the “poverty alleviation” model and promote the rapid replication of this model in the industry,the following suggestions are proposed in combination with the above situation: It is recommended that the government further strengthen the top-level design of the insurance poverty alleviation system and provide corresponding support for insurance companies involved in poverty alleviation.Safeguard,reduce the burden of business operations,support insurance companies to fully engage in poverty-stricken campaigns;insurance companies introduce "insurance + futures" model,increase risk transfer channels,establish a sustainable hierarchical insurance system to meet the insurance security needs of different stages of the poor;Broaden the channels for external participation,accelerate the value conversion of poverty alleviation agricultural products,strengthen the awareness of insurance awareness in poverty-stricken areas,raise the risk awareness of the poor,and help them establish a long-term awareness and a healthy life philosophy.