Research On The Development Model Of Convention And Exhibition Industry In Hebei Province

The convention and exhibitions are an important part of the modern service industry and a platform for the modern service industry and manufacturing industry.As the convention and exhibition industry has spurred obvious economic effects,it has greatly promoted social economy,diplomacy,foreign trade,urban construction,and cultural exchanges.The development of the convention and exhibition industry is becoming the focus of more and more countries and regions.The report of the 19 th National Congress pointed out that China needs to build a high-quality,high-efficiency modern economic system.The convention and exhibition industry is an important bridge connecting the secondary and tertiary industries.It has become an important part of China's modern economic system.On the one hand,the convention and exhibition industry can effectively promote the growth of the service industry and the development of the city's economy;on the other hand,the convention and exhibition plays a strong role in promoting the adjustment of the industrial structure,the transformation of the development mode,and the optimization of the economic structure.According to the characteristics of the region,the development of China's convention and exhibition industry has different development paths.The problem of the development of the convention and exhibition industry in Hebei Province is what form of convention and exhibition industry development model should be selected to effectively promote the development of the convention and exhibition industry in Hebei Province.This paper adopts the combination of theory and practice,quantitative and qualitative research methods,constructs the exhibition industry model based on Porter's "diamond model";analyzes 10 factors affecting the development of convention and exhibition industry in Hebei Province with Delphi.30 experts from the convention and exhibition industry conduct a comprehensive evaluation of these influencing factors.The main factors are the development level of the convention and exhibition market,the degree of government management of the convention and exhibition industry,the degree of economic development and the improvement of infrastructure.The secondary factors are the development level of related industries,talent level,human environment,natural environment,technology level and convention and exhibition development opportunities,etc.This paper will divide the development mode of the convention and exhibition industry into four types: market-driven development model,economic-driven development model,infrastructure improvement-driven development model and government-supported development model.Combined with the status quo of the development of convention and exhibition industry in Hebei Province,the fuzzy comprehensive evaluation method is used to evaluate the mode advantage,and it is concluded that the exhibition industry in Hebei Province is suitable for the development of the composite exhibition industry,which is mainly driven by market advantages and supplemented by other driving methods.Under this development model,the idea of the development of convention and exhibition industry in Hebei Province is put forward: to plan the construction of the convention and exhibition industry in Xiongan New Area,promote the coordinated development of the Beijing-Tianjin-Hebei Convention and Exhibition Industry,support the development of convention and exhibition enterprises,actively promote the professionalization,branding,internationalized development of exhibition projects,and earnestly cultivate professional talents,so that the convention and exhibition industry in Hebei Province maintains a high-spirited development momentum.