Research On The Construction And Application Of Competitiveness Evaluation System For Web Game R&D Enterprises

In recent years,with the rapid development of Internet technology and mobile terminals,the mobile game market has continued to expand,and the number of mobile users has increased significantly.However,the corresponding increase is the slowdown in the growth rate of the web game market,which has entered a mature stage.The competition between them has become increasingly fierce.At the same time,the traditional strong products of R & D companies have rapidly declined in recent years,and a large number of products have been suspended due to difficulties in obtaining game players.Product homogeneity is very serious and the competitiveness of web game R & D companies has been unprecedentedly tested.Zhejiang SH Web Game Company also encounters a bottleneck period of development,so it is urgent to analyze the index weight and the comprehensive situation of competitiveness evaluation of enterprises.Therefore,this paper builds a competitiveness evaluation model by analyzing the current situation,existing problems and main influencing factors of the competitiveness of the research and development enterprises of page tour,and uses the analytic hierarchy process to study the weight of the indicators and determine the weight of the evaluation indicators.On this basis,the evaluation system is applied to Zhejiang SH Web Game Company,ML Group,DQ Company and other three research and development enterprises of page games.The competitiveness of three research and development enterprises of page games is evaluated comprehensively by using the method of fuzzy mathematics,and the competitiveness of three research and development enterprises of page games is obtained.Finally,in view of the weak competitiveness of the three R&D enterprises,the corresponding strategies and suggestions are put forward.Firstly,applying the theory of corporate competitiveness and summarizing the research summary of earlier scholars,confirmed the composing factors and research methods of web game R & D enterprise competitiveness,and summed up the development history and competitive status of our country's web game R & D enterprises,and the problem;Secondly,through the investigation of the management elements of the Zhejiang SH web game company and the selection of two typical web game R & D enterprises,and interview the actual operation situation,collect and summarize the suggestions,determine the basic evaluation index,construct the evaluation index system,and determine the ability of technological research and development,operation ability and management ability 15 indicators and two level indicators are highlighted,highlighting the characteristics of tourism development enterprises.By sending questionnaires to experts,analytic hierarchy process is used to process the data and analyze the weight of each index,so as to determine the key factors affecting the competitiveness of enterprises,and draw the conclusion that planning and production,program design,art design,channel construction and market expansion are the five most important indicators.Thirdly,the evaluation system is applied to the comprehensive evaluation of competitiveness of Zhejiang SH Web Game Company,ML Group,DQ Company and so on.Relevant data are obtained through questionnaire survey,and data are processed by fuzzy mathematics method.The results show that the overall competitiveness of these three Web Game R&D enterprises is not ideal and has not reached a better level.Zhejiang SH Web Game Company and ML Group are above average,while DQ Company is worse.Their competitiveness needs to be enhanced.Finally,according to the results of investigation and analysis,combined with the characteristics of enterprises and existing problems,put forward targeted strategies and suggestions.