Research On The Effect Of Entrepreneurial Orientation On Enterprise' Exploratory Innovation:

With the in-depth implementation of the innovation-driven development strategy,China has achieved remarkable results in the field of innovation.For example,investment in innovation continues to increase,research and development conditions have improved significantly,the quantity and quality of innovation output have rised a lot,the energy of innovation bursted forth,the construction of innovation system have improved increasingly,and the supporting role of innovation has been significantly enhanced.But at the same time,China still faces many bottlenecks in innovation field,science and technology and the "two skins" phenomenon of technology and economy still exists,many industries are still at the mid-low end of global value chains,some key and core technologies are controlled by other countries.The emergence of these problems is largely due to the weakness of Chinese enterprises in the field of independent innovation consciousness and ability.So as an original and adventurous innovation model,exploratory innovation(EI)may become an important way to solve this problem.Although the capability of enterprise's exploratory innovation has been significantly improved under the background of widespread entrepreneurship and innovation,enterprise's innovation and transformation still faces greater difficulties due to the objective trend of technological path dependence.Exploratory innovation and exploitative innovation are the main ways for enterprises to maintain their competitiveness.But under the dynamic technology environment and the changing market demand,exploratory innovation with higher risk can help enterprises achieve long-term development.Although there has been previous research on exploratory innovation and organizational ambidexterity innovation,But its antecedents are still insufficient,the black box of original innovation still needs further exploration.As a strategic orientation of enterprises,entrepreneurial orientation(EO),with the characteristics of innovatiness,preactivity and risk-taking,are elements for the formation of innovation and entrepreneurship,which may play a significant role in promoting exploratory innovation,but the study about the relationship between EO with EI has not been refered.Based on Strategic Entrepreneurship Theory,Resource-Based View and Dynamic Capability Theory,this study regard entrepreneurial orientation as a independent variable,and regard exploratory innovation as a dependent variable,and network capability(NC),including external network capability(ENC)and internal network capability(INC),is introduced as the mediation variable to discuss the direct and indirect effects of entrepreneurial orientation on exploratory innovatio.At the same time,according to the view of environmental determinism and the special situation of China,changes in the external environment,such as policies,will have a significant impact on the behavior of enterprises,and they will lead to different entrepreneurial results.Thus we introduced policy perception(including policy‘s useful perception and policy‘s ease perception)to the model as control variables to discuss the different effects of entrepreneurship orientation on exploratory innovation under the different levels of policy perception.This study uses the mature scale which tested by domestic and foreign scholars to measure the variables such as EO,EI,NC and policy perception.The methods combine online and offline are used to collect data.This study took 248 enterprise questionnaires as samples,and verified the measurement model and theoretical hypothesis with some empirical methods such as CFA,reliability and validity analysis,structural equation model,Bootstrap and multiple regression analysis.Empirical test results show that:(1)Entrepreneurship oriented,internal and external network capabilities all play a positive role in promoting exploratory innovation;(2)Internal and external network capabilities play a mediation role between entrepreneurial orientation and exploratory innovation;(3)The ease perception of policy positively moderates the relationship between entrepreneurship orientation and internal/external network capabilities.The useful perception of policy positively moderates the relationship between entrepreneurship orientation and external network capabilities,but its moderating effect on relationship between entrepreneurship orientation and internal network capabilities is not significant.The study expands the research content of strategic entrepreneurship theory by constructing the research framework with the logic of orientation-capability-rsult,and it revealed the mechanism about EO,ENC,INC,and EI.The research results can provide reference for manager about how to improve enterprise's capability,cultivate exploratory innovation and cope with the change of external environment.