Research On Tourists' Perception Of Environmental Education In Forest Park Based On Semiotics

Environmental issues are a serious problem facing the world today,and environmental education is one of the important means to solve environmental problems,and is an indispensable part of forest park tourism.The Forest Park has a unique ecological environment and has the advantages and potential to carry out environmental education.How to use the environmental education symbolic medium to improve the environmental education effect of tourists,and to alleviate the damage and pressure caused by the tourists' recreational activities on the park environment,has become an important issue to be solved urgently.Therefore,this study has certain theoretical and practical significance for promoting the application of semiotic theory in the environmental education of forest visitors and its efifect optimization.Based on the theory of semiotics,this paper takes the Hunan Forest Botanical Garden as a case study.Through the reference of previous research and expert opinions,the questionnaire is designed and the scale indicators are constructed.The environmental education symbol media tourist perception scale It includes three system layers of language,text and signage and fifteen indicator layers.The symbolic effect visitor perception scale includes three system layers of knowledge,consciousness and behavior and 10 indicator layers.Through the field research and statistical analysis of the tourist questionnaire by means of SPSS25.0 software,the research results are as follows:(1)Tourists have a strong sense of symbolism in the Hunan Forest Botanical Garden.In terms of symbolic media perception,tourists have a higher degree of perception of signage factors,mainly in the form of beautiful appearance and durability,reasonable quantity arrangement and scientific content,clear and easy to understand,vivid and so on;tourists' perception of text factors is weak,mainly It is reflected in the small amount of text,the lack of interest in content,and the lack of distinctive features.In terms of symbolic effect perception,tourists have a higher degree of perception of knowledge level factors,which is mainly reflected in the knowledge of animal and plant identification and protection,environmental protection knowledge and environmental protection policies and regulations;tourists are less aware of behavioral factors,mainly It is reflected in the lack of initiative to persuade other people's uncivilized behavior,and can not actively participate in environmental education activities.(2)There is a positive correlation between environmental education symbolic effects and language,text and signage.That is,the more tourists receive language,text and logo Attracted by symbolic media such as cards,the effect of environmental education symbols is more pronounced.In the regression analysis,the factors that are significantly related to the perceived symbol effect of tourists are language,text and signboard.Among them,language has a greater influence on the effect of environmental education symbols in symbolic media,followed by signboard and text.In particular,the texts,the beautiful and durable signboards and the illustrated texts that are humorous and can evoke the interest of tourists are more helpful to improve the environmental education effect of tourists.(3)It is concluded that tourists with different genders,ages,occupations,education levels and monthly incomes have certain differences in the perception of environmental education in forest parks.Especially in the sense of symbolic media,the higher the age,the higher the education and the higher the income,the higher the requirements for signage and text symbols.The symbolic effect perception,the graduates are above the graduate level,the occupation is the civil servant,the institution,the enterprise Managers,tourists with incomes of 5001 yuan or more are most concerned about the three levels of knowledge,awareness and behavior,and the requirements are higher.In view of the above results,this paper proposes countermeasures to improve the perception of tourists:(1)optimize environmental education symbols and improve the effectiveness of symbolic communication;(2)increase environmental education commentary nodes,rationally equip the commentary system;(3)master the demographics of tourists Features,differentiated propaganda strategies;(4)build real tourism contexts,enhance the quality of authenticity experience;(5)focus on communication and promote communication between host and guest.