Research On The Development Path Of Famous Excellent-quality Tea In Anhui Province From The Perspective Of Industry Chain

With abundant natural resources,labor resources,technical resources and brand resources,together with the transformation and upgrading of consumption level,the famous excellent-quality tea in Anhui Province has been developed very well in recent years.But the scale and the speed of its development is not as well as other tea production provinces.In the investigation of famous excellent-quality tea planting farmers,production and sales enterprises in the mountainous areas of southern Anhui and Dabie Mountains in western Yunnan,we find that Anhui famous excellent-quality tea widely exist many disadvantages,such as small scale,low efficiency,small market radius and weak brand competitiveness.Therefore,this paper takes the development paths of Anhui famous excellent-quality tea as the research object.Firstly,This paper adopts the methods of field research and questionnaires to collect data from planting farmers,processing and sales enterprises and tea consumption market in Anhui Province,and uses deap2.1 and spss software to analyze the data.Secondly,the famous excellent-quality tea in Anhui Province has three industry chains including production,processing and sales,which respectively correspond to the production chain,value chain,supply and demand chain.According to the research data,using quantitative and qualitative research methods to analyze the industrial chain and development dilemma of Anhui famous excellent-quality tea industry,we can draw two conclusions:The first one is Anhui famous excellent-quality tea has developed rapidly in recent years,but its market share in the tea market is low,which is at a disadvantage in market competition.The second one is famous excellent-quality tea in Anhui Province has already formed industrial development.However,small production volume,low processing efficiency,weak brand competitiveness,insufficient tea processing,and disordered tea market,theses existing problems have seriously restricted the development of famous excellent-quality tea in Anhui Province.According to the research conclusions,this paper proposes to promote the development of famous excellent-quality tea in Anhui Province from three aspects:Firstly to encourage farmers to set up family farms,expand production scale,establish specialized tea processing plants at the village level;secondly to promote the construction of famous excellent-quality tea brands and the intensive processing of famous excellent-quality teas,and to increase the added value of famous teas;thirdly to establish standardized tea circulation channels,tea trading mechanisms and standardized tea trading platforms.fourthly to plant area and yield of famous excellent-quality tea are not a crash course.In the development of the famous excellent-quality tea in Anhui Province,we can make good use of its own advantages,and find a breakthrough by analyzing its strengths and weaknesses.With the joint efforts of the government,enterprises and farmers,we can make Anhui famous excellent-quality tea better and better.