Study On The Problems And Countermeasures Of The Socialized Service System Of Citrus Industry In Jingyan County

In 2013,the Central “No.1 Document” proposed “building a new mechanism for agricultural socialization services and vigorously cultivating and developing multi-service subjects”.The report of the 19 th National Congress of the Communist Party of China pointed out that the agricultural socialized service system should be improved to achieve the organic connection between small farmers and modern agricultural development.Jingyan County is an old production area of citrus.Jingyan County is located in the upper and middle reaches of the Yangtze River in one of the three major areas.The citrus industry in Jingyan County has become a pillar industry of the rural economy and an important source of income for farmers by its large scale,variety,quality and brand.In recent years,the county government has focused on the structural reform of the agricultural supply side,closely following the theme of “innovation breakthrough,enriching the people and promoting the people”,and vigorously developed high-quality late-ripening citrus production.In order to further develop the development advantages of the citrus industry in Jingyan County,improve the development level of modern citrus industrialization,and improve the citrus industry in Jingyan County,optimize the existing citrus industry social service system in Jingyan County.According to the research content,the concept definition of citrus industry,agricultural socialization service and agricultural socialization service system is defined.The modern agricultural theory with Chinese characteristics,division of labor theory,transaction cost theory and scale economy theory are taken as the theoretical basis of this paper.Through the interviews with the new business entities of the citrus industry and the social service providers of the citrus industry,the data collection and collection,the current situation of the development of the socialized service system of the citrus industry in Jingyan County was analyzed.It is understood that the citrus industry in Jingyan County has formed a multi-subject social service system,but the service subject is unclear and its responsibilities are unclear;the social service model is in a new and old situation;the social service standards are not perfect,and further optimization and improvement are needed..Aiming at the shortcomings of the citrus industry socialization service system in Jingyan County,through the experience of building excellent agricultural socialization service system at home and abroad,the paper puts forward the suggestions for the optimization of the citrus industry socialization service system in Jingyan County: First,the service subject should be positioned.Clear responsibilities;second,unify service standards,establish and improve service standardization system;third,increase the cultivation of new service subjects;fourth,improve modern production facilities,and achieve unified social service requirements as soon as possible;fifth,change development Ideas,promote new socialized service models;sixth,cultivate professional service talents.