Strategic Research On Multimodal Transport Of Cimc Kaitong (Suzhou) Logistics Development Co.,Ltd.

The globalization of the world economy and the internationalization of trade have made the inter-regional inter-regional exchanges become the norm of economic development,and the importance of realizing this cross-regional logistics industry in economic development has become increasingly prominent.The development of multimodal transport of logistics and transportation is the inevitable result of economic development.At present,many logistics companies are committed to the development of multimodal transport,multimodal transport has become an important part of the logistics development strategy,but also an important starting point for the implementation of the national logistics also in the medium and long-term development planning,and promote the "Belt and Road" strategy.In the current transportation of goods,a single form of cargo transportation has been difficult to meet the increasing demand for cargo transportation.The multimodal transport mode utilizes multiple modes of transportation at the same time,effectively complementing the inherent modes of transportation and reducing the adverse effects of a single mode.The advantage of multimodal transport is that by reducing the intermediate links,the delivery time limit is shortened,and the transportation cost is effectively reduced.In addition,multimodal transport is the preferred way to achieve cargo-to-door transportation.By utilizing the various transportation modes and the various modes of transport,it not only improves the quality of transportation,but also improves the efficiency of logistics services.The main research content of this paper is to study the strategy of multimodal transport of CIMC Kaitong(Suzhou)Company.Through the background analysis of the development of multimodal transport and the literature review of related research,the research method combining literature research and case study is used to analyze the development status and problems of CIMC Kaitong(Suzhou)Co.,Ltd.To manage the business and the status quo of development,and to demonstrate the problems faced by the company,to demonstrate the necessity of developing multimodal transport;secondly,toanalyze the strategic environment faced by the company using strategic analysis methods,and to conduct PEST analysis from the external macro environment,The environmental environment analysis of the environment,and the internal resources and capabilities of CIMC Kaitong(Suzhou)Co.,Ltd.are explained from the aspects of human resources,logistics support,partners,reputation,etc.,from the internal and external environmental analysis,the SWOT of the company strategy is reduced to the strategy.Based on this analysis,the strategy for the development of multimodal transport of CIMC Kaitong(Suzhou)Co.,Ltd.was proposed,and specific strategic measures were formulated to propose implementation guarantees.The development of multimodal transport is not only positive for the development of logistics enterprises in the industry,but also has a positive effect on the development of the entire logistics industry and the promotion of social economy.It is very beneficial for logistics enterprises to enhance market competition,and help enterprises to effectively integrate supply chain,provide support and guarantee for the long-term development of CIMC Kaitong(Suzhou)Co.,Ltd.,and also provide reference for the development of similar enterprises in the logistics industry.