Research On The Market Situation And Development Trend Of Joint Office Space In China

With the rapid development of sharing economy and network information,there is a profound change in our life and our way of work.The "mass entrepreneurship and innovation" has further stimulated the new vitality of economic development.In this context,China’s commercial office space is also carrying on the innovation and development more intelligent human nature low-cost mobile office sharing new business offices co-working space quickly welcomed and rapid development,but also exposes the development of our country too rapidly co-working space in the business model,operational and talents aspects of the problems.This paper defines the concept of co-working,business model and sharing economy.By the analysis of the development of industry,we find that the development of the co-working space industry in China is still showing a growing trend,and the potential of the industry is huge.China is rich in the types of co-working space,each type of space in its business model has different characteristics.Based on the literature,this paper summarizes the core enterprises of the Joint office industry,and classifies the business model of the joint office space into the Property-type joint office,integrated joint Office,professional joint office and Angel venture capital type.It is of great significance to the theoretical research of joint office space.on the basis of analyzing the development situation of the joint office industry and its business model,this paper summarizes the development trend of the joint office space.First,it will coexist with the traditional office leasing model,and second,the customer base is expanding and is no longer confined to start-ups.Third,new entrants will become more and more diverse;and Community attributes remain one of the competencies of the core of the joint office space.At the same time,this paper deeply analyzes the existing problems of China’s joint office space,studies the root causes of the problems,and puts forward corresponding development suggestions.Then,this article carries on the analysis to the international and the local joint office outstanding Enterprise WeWork and the UCOMMUNE workshop.Now in the domestic joint office market,WeWork and the UCOMMUNE workshop is the leader in competition field,there are many worthy to learn from the place.According to the actual situation in China,the author first chooses WeWork simple to analyze,its rapid rise in the United States,but the Chinese environment is different,it need to explore the new Chinese model.Through the analysis of the differences in the Chinese model of WeWork,so that the characteristics of China’s joint office space has been fully reflected.It can be seen that the joint office space needs to seek innovation and breakthrough in Chinese market.With the WeWork case,the author focuses on the analysis of UCOMMUNE workshop which has stable operation,mature business model and is the industry leadership of the Joint office space.It is found that in the course of the development of UCOMMUNE workshop,the service ecosystem has played a great role in safeguarding the development,and has clearly consolidated its position in the industry.Finally,the SWOT model is used to analyze its development trend,and then put forward three development countermeasures for the future development of UCOMMUNE workshop.Finally,Through the development status of the co-working space industry and different types of space business model analysis,this paper argues that the single source of revenue for co-working space is due to the one-sided emphasis on business model innovation while neglecting the formulation of scientific product strategies in the development and operation of various types of co-working space.Product strategies should be solved by formulating product strategies that are in line with the rules of the shared economy.The main reason for the increase in the number of failed co-working space spaces is the lack of industry professionals,which should be resolved through a combination of talent training and talent recruitment;leading to a co-working space in China;The reason why the vacancy rate of co-working space in our country is generally high is that the design of utilizing traditional real estate resources to obtain development is neglected in the business model.In order to develop the co-working space industry healthily.It is necessary to establish cooperation with traditional real estate to a greater degree and integrate corresponding resources.First,we should make the development of a product strategy in line with the law of shared economy to improve profitability;second,through the recruitment and training of professional personnel to contribute to the stable development of joint office space;third,make full use of traditional real estate resources to reduce vacancy rate.In order to make the joint office industry Get healthy development,we need to increase cooperation with traditional real estate,the corresponding resources to integrate.