Research On The Optimization Of Tujia's Business Model Based On The Theory Of Sharing Economy

In recent days,as the sharing economy sweeping the world continuously,people's lifestyle has been deeply influenced and changed by the global sharing economy Internet companies,such as Uber and Airbnb.It also brings a strong impact on the traditional economic form.While the rise of sharing economy in US becoming stronger and stronger,the sharing economy model has also take a great progress in China.The enterprises,such as Didi and Tujia.com,are make a great influence in people's daily life,by providing the online sharing economy services.With the background of getting into the“new normal”economy in China,the sharing economy may play an important role in promoting the supply-side reformation,de-capacity of surplus industries,and consumption.In this paper,I mainly focus on the optimization of the business model of the sharing economy in the residential sector.By picking Tujia.com as the example in my research and also the representative company of the domestic shared accommodation industry,I found the value-net of Tujia.com business mode,after my study on the documents of the business model theory,the sharing economy model,and the shared accommodation industry.And by using the Tujia.com business mode to analysis the questions about value proposition,value creation,value capture,I propose an optimization scheme in six aspects.The results of this paper may provide reference solutions for the optimization of business models of Tujia.com and other similar enterprises in this industry.