Research On Business Model Of Sharing Economy

With the development of mobile Internet technology,as well as large data,cloud computing,intelligent terminal technology and so on,the new business model is growing up,like,the sharing economy.The sharing economy has not only affected all walks of life,but also affected our habits and behavior.It changed our traditional concepts for "ownership" and "property rights" and turned into "use" "trust" "cooperation." It will maximize the resource utilization of human society,so that the economic form from the industrial revolution after the collective supply and demand in the form of individual matching to the form,to bring the disk idle resources,real-time efficient matching to meet the individual needs of the whole people to share and other value.This article first describes the generation of shared economy,the characteristics of driving force for analysis,and describes what is the business model.This paper analyzes the business model of shared economy,mainly from the value chain and profit model.The main body of the value chain includes the supplier,the demand side and the third party platform,and then analyzes the P2 P and B2 C modes.Profit model includes transaction commission model,value-added service model,advertising revenue in three areas.Compared with the traditional business model,share the advantages of economic business model.Secondly,based on the above theory,the author analyzes the most typical drop-out and transit network of domestic economic business model,including in-depth analysis,including detailed analysis of the financing process,value chain model and profit model.And through the Porter five force model,SWOT analysis of the competitiveness of enterprises to elaborate.Through the above research we can see that there are still some problems in the process of sharing economic development,such as imperfect laws and regulations,loopholes in supervision,credit system to be perfect,homogeneous competition and other issues.At the national level,continue to policy support,improve the credit system,the development of relevant laws and regulations,to strengthen the sharing platform for information security management.At the national level,to strengthen the self-regulation,homogeneity in the search for blue ocean,fine management,industry integration;,Broaden the sharing of economic fields,put forward the feasibility of the proposal,so as to promote the healthy development of China's shared economy.