Research On The Development Path Of Internet Platform Enterprises

As the human society entered the era of Internet economy from the industrial economy era,the market environment has undergone drastic changes.On the one hand,the development of the industry presents the characteristics of cross-border integration,and the competitive relationship faced by enterprises is increasingly complicated;On the other hand,the needs of the consumer group are becoming more individualized and diversified,and the scale and homogenization of the business operation model has been difficult to adapt to the development of the times.Therefore,the research on the development path of Internet platform enterprises can not only provide guidance for the platform operation of enterprises at the practical level,but also provide a reference for the evolution of relevant economic theories at the theoretical level.Firstly,based on the summary of relevant theories and development data,this paper analyzes the development foundation,current situation and existing problems of Internet platform enterprises,and finds that the Internet platform enterprises have problems of blindness and unsustainability in their development.Secondly,through the research on the development path of the Internet platform enterprise,it is found that: In terms of operational characteristics,Internet platform companies have demonstrated the characteristics of bilateral market players,network effects,long tail economy,life cycle and cross-border operations;In the profit model,features a tilted pricing strategy,diminishing marginal cost and diversified sources of profit;In the construction of competitive advantage,the accumulation of user resources,the utilization of big data resources,the cultivation of resource integration capabilities and the construction of platform ecosystem have become important contents;In terms of development trends,Internet platform companies have shown an ever-evolving trend in value chain structure,competitive relationship,source of competitive advantage,competitive strategy,and growth strategy.Finally,with the goal of promoting the operation of Internet platform enterprises and giving full play to their positive externalities,the development strategies and strategic significance of Internet platform enterprises are proposed.The research on the development path of Internet platform enterprises provides a reference for the operation and development of enterprises,and has certain theoretical significance.In the value chain structure,the Internet platform enterprises show the evolutionary trend of the “bending” of the value chain form,the complexity of the subject role and the mediation of the enterprise positioning;In competition theory,the Internet platform enterprises show the characteristics of the ecologicalization of competition subjects,the complexity of competition and the diversification of competition objects,and the source of competitive advantage of Internet platform enterprises is continuously expanded from “supply side” and heterogeneous resources to “demand side” and common resources,Internet platform enterprises provide diversified scenarios for the implementation of low-cost strategies in the development process,making the low-cost and differentiated strategies show a simultaneous trend;In the growth strategy,the development of Internet platform enterprises has gradually eased the contradiction of business diversification,stability and relevance,and the realization of economies of scale and scope has shown a trend of synchronization.The business boundary of the company also shows an expanding trend.