Business Model Optimization Study In RR Casting Tooling Company

In recent years,the rapid development of China's manufacturing industry has sprung up a large number of leading enterprises in the world.With the deepening of structural adjustment and the enhancement of enterprise innovation,the manufacturing industry is gradually developing towards high value-added industries.As the foundation of manufacturing industry,mold manufacturing industry is very competitive because of its low threshold.In addition,mold manufacturing enterprises are mostly small and medium enterprises,and their product quality,technical level and production efficiency are mostly close to each other.Different company own different core competencies,an optimized business model is a very important aspect as well.Especially when the technical aspect is no longer an entry barrier,business model become more important.An effective analysis method of the current situation for the business model,the quantitative finding that the potential point of optimization for existing business models,continuously optimizing the existing business models will undoubtedly become the very helpful part of the core competency of these small and medium manufacturing industries.In this paper,RR Casting Molding Company as the research object,through the use of business model canvas to analyze the existing business model,identify issues of current business model from value proposition,customer relationship,channel and market segmentation aspects etc.Further use the Balanced Scorecard tool to make quantitative analysis of the components of the existing business model,looking for the potential optimization elements of the existing business model.Basing on these analysis,a series of optimization solutions was proposed,customized products and services for customers,and establish customer service center to satisfy customers.By establishing sales platform,encouraging customer promotion and other ways to increase customer channels.The system controls costs and tries to find more sources of revenue.Finally,the paper puts forward the implementation guarantee measures of the business model of RR Casting Molding Company,including the introduction of excellent managers,strengthening the training of the existing employees,encouraging the employees,improving the enterprise management system,continuous improvement and construction of the corporate culture,and establishing the information system assistance to ensure the optimization of the business model of the company.Through the optimization of the business model of RR Casting Molding Company,the company's positioning is clearer,the customer satisfaction will be improved,the way of opening up the market and the way of increasing the income are more diversified and the production cost can be effectively controlled,which makes the enterprise more competitive in the same industry.The analysis method of the business model canvas and the Balanced Scorecard proposed in this paper can also provide reference and reference for the design and optimization of the business model of small and medium manufacturing enterprises of the same kind.