The Research On Industrial Convergence Development Of Tourism Industry And Cultural Industry

With the increase of people’s education level and travel experience, they pay more attention to the cultural connotation of the product in the choice of tourism products, and the original single function are unable to meet the needs of tourists. This demanding trend promotes tourism enterprises to strengthen exchanges and cooperation with cultural enterprises to develop more cultural connotations and cultural experience of the tourism product, which directly accelerate the integration and development of the tourism industry and cultural industry. At present, the fusion of the two major industrial development phenomenon has been widely aroused the concern of the industry, many countries and regions also conform to the two major industrial integration trends in policy and enact, and achieved good economic and social benefits. However, the academic community on the theoretical study of the two industrial integration of development is far from the system and perfect. This article attempts to analysis the internal mechanism of integration of the tourism industry and cultural industry, the external driving force and the integration of development mechanism theory to explore and research, with a strong practical significance.The article is divided into seven chapters, the first chapter is an introduction, introduces the research background of the article, research significance, domestic and international progress in the study, research ideas and research innovation; The second chapter is the study of related concepts, namely, the industrial concept,the concept of the tourism industry, the concept of cultural industries and the concept of integration of the tourism industry and cultural industries; Chapter3studies the internal mechanism of the development integration of the tourism industry and cultural industries, and summarize the internal mechanism of fusion of the two industries based on the convergence theory, transaction cost theory and economic-cultural integration theory; Chapter4introduces the PEST model to study the external environment of the two industries convergence development, with the analysis of tourism in terms of political, economic, social and technical four integration of external impetus to industry and cultural industries; chapter5studies the development mechanism of two major industries, first analyzes the process of their integration and development, points out that the development integration of the tourism industry and cultural industry including technology, products, businesses and market four levels of integration, and then builds the tourism industry and cultural industry "interactive" fusion mechanism, and finally summarize the three types of development integration mode, namely:the extended model, the recombinant model and the penetration mode; Chapter6is the empirical research, which introduces the results of theoretical studies of the previous application to tourism and cultural integration in development practice of Taihu County, and proposes the integration development modes and strategies; Chapter7is the conclusions and outlooks, which summarizes the main conclusions of the paper, and points out the shortcomings in the study and future research priorities.