Research On Evaluation And Promotion Strategy Of Technological Innovation Capability Of Enterprises In Xinle City

If enterprises want to develop steadily in such fierce market competition,they must have certain core competitiveness,the core competitiveness of enterprises is still the core technology.With the rapid development of social economy,enterprises also attach more importance to technological innovation capability.However,many enterprises will be affected and restricted by some factors in the process of technological innovation.Specific to Xinle City,the main factors of the technological innovation ability of enterprises are still talents and capital;Enterprises mainly rely on technology import and imitation and lacking key core technologies;most enterprises do not have patents themselves,but most companies believe that intellectual property rights are very important;Although the enterprise management has consciously carried out technological innovation,but the level of strategic management is still low.The realization process of technological innovation is a complicated systematic project,resources involved in technological innovation,technological information acquisition,process management,new product marketing and so on,comprehensive evaluation and measurement of innovation capability is a full understanding and grasp of the essence and law of enterprise technological innovation.First of all,I read a lot of relevant research literature and statistical reports at home and abroad,Understand the actual situation of Xinle's technological innovation capability,the characteristics and development plan of technological innovation in Xinle enterprises are summarized,by factor analysis,the R&D personnel,R&D internal expenditure,new product development expenditure,technical transformation expenditure,patent application amount,effective invention patent,new product development project number,new product output value and new product sales income were all set up in evaluation system of technological innovation capability,furthermore,the data envelopment analysis(DEA)is applied to make a comprehensive evaluation.On this basis,the evolution trend is analyzed from the perspective of time series,and the main factors affecting the development of Xinle's technological innovation capability are explored by using Tobit regression model,through the above empirical analysis,the strategy of improving the technological innovation ability of enterprises in Xinle is explored.Research findings show,the technological innovation ability of enterprises in Xinle showsgreater volatility,the overall trend of steady improvement,among them,enterprise innovation tendency,marketization level and economic opening degree have significant influence on technological innovation level,however,the influence of technical personnel input,enterprise profitability and modernization degree is not significant under the current market environment.The promotion of enterprises' technological innovation ability in Xinle City needs to be promoted from two aspects of internal upgrading and external environment optimization,mainly including innovation consciousness,innovation strategy,capital investment,personnel training,innovation management,industry-university-research cooperation,system support,legal protection and other aspects of consideration.