Research On Servitization Of MAXA Gas Detector Manufacturing Company

With the development of knowledge economy and the maturity of Internet technology,the global manufacturing industry is showing an overall trend of servitization.Through the production and sales of physical products as the only source of profit model has been difficult to adapt to the current economic environment.The traditional manufacturing industry regards service as a new strategic value source,which can not only endowing manufacturing enterprises with differentiated competitive advantages and obtaining additional profit sources,maintaining customer relations through innovation,but also can optimize the industrial value chain and ensure the sustainable and healthy development of manufacturing industry.Based on the theory of servitization in manufacturing industry,this paper takes MAXA gas detector manufacturing company as a case to study and explore the following aspects.1)Through the retrieval and research of domestic and foreign literature,this paper makes a theoretical review of the connotation and transformation motivation of servitization in manufacturing industry.From the perspective of industrial value chain,product and service system,product and service relationship and strategic map,this paper sorted out the path and method of servitization transformation,and provided the theoretical basis and knowledge basis for studying the servitization of specific cases.2)On the basis of a brief introduction of MAXA gas detector manufacturing company and industries,the problems faced by company are revealed and analyzed.This paper analyzes the macro environment(political,social,technical,economic)and micro industry competition of gas detector industry,combines the internal situation investigation of MAXA company,and adopts SWOT method to deduce the rationality and necessity of manufacturing company servitization strategic transformation.3)Based on the principle of "combination with reality,phased implementation,pragmatic effect" that the servitization transformation needs to follow,this paper studies the MAXA company servitization transformation path from the perspective of value chain,product service system,product and service relationship and strategic map.From different perspectives,the service-oriented orientation,phased implementation steps,product and service relationship and strategic logic of manufacturing company are planned.4)In order to change from product-centered to customer-centered and from product sales to problem solving for customers,MAXA company also needs to establish some servitization core design.It includes hierarchical design of service products,establishment of gas safety service platform integrating product and service management,and design of a service-oriented customer satisfaction management system.5)To ensure the successful implementation of the servitization transformation of enterprises,it is necessary to conduct research on four aspects,including the organizational structure adjustment of manufacturing enterprises,the establishment of service system,the transformation of enterprise culture and the support of informatization.