| In the complicated and severe economic environment of China,consumption has become the main driving force for economic growth,and the third consumption upgrade of residents has arrived.With the trend of consumption upgrading,China's industry faces the dilemma of structural transformation and upgrading,and the supply end of the tourism industry does not match.Industrial integration is an important choice for today's industrial development,The National Tourism Administration mentioned the full use of the "tourism +" for the industry's role,and effectively leveraged the field value of the integrated industry,Therefore,the integration of industry and tourism industry has become a feasible path for supply-side reform of the two major industries.At the same time,Hubei province is an important industrial province in China since the reform and opening up,and has the inherent advantages of developing industrial tourism,The development of industrial tourism not only conforms to the supply-side reform policy,but also fosters new economic growth points.Therefore,the exploration of the integration and development of industry and tourism industry in Hubei province has important practical significance.Based on the background of consumption upgrading,this paper first analyzes the concept and connotation of consumption upgrading,and clarifies the dynamic changes of tourism consumption,It is concluded that the impact of consumption upgrading on the integration of industry and tourism industry is reflected in five aspects.Then,it is the basic theoretical inquiry about the integration of industry and tourism industry,starting from the three aspects of dynamic factors,integration process and fusion effect.Then,it explores the basic theory of the integration of industry and tourism industry.Starting from the three aspects of dynamic factors,integration process and integration effect,four dynamic factors,four stage integration process and three effects of the integration are obtained,and then the integration mechanism of the two industries is constructed.Second,according to the integration of tourism and tourism industry in Hubei province,Using the Herfindahl-Hirschman index method to determine the level of integration in 2011-2017,And select 10 related indicators to use gray correlation method to analyze the influencing factors,The conclusion is that the industrial and tourism industries in Hubei province are moderately integrated,and the level of integration is increasing year by year;According to the analysis of influencing factors,industry and tourism have medium and strong correlations with industrial tourism,this indicates that tourism has a more significant influence on the development of industrial tourism,while the driving force of industry is insufficient;Among the influencing factors,the number of industrial tourist attractions has the largest impact on the integration,reaching a strong correlation,while the other factors do not reach a strong correlation level,the ranking of degree of association is market demand factor,science and technology level,government support,travel agency and highway network density.And then,according to the present situation of industrial tourism in Hubei province,the paper sums up the four problems in the development process,such as the hindrance of ontology function,the lack of attraction of development mode,the weak idea of enterprise tourism and the lack of science and technology and government support.Finally,in view of the problems existing in the integration of industry and tourism in Hubei province,countermeasures are put forward,such as overcoming the noumenon functional barriers,inter-industry cooperation between enterprises,promoting the application of science and technology,increasing the overall planning of the government,regional resource integration and attaching importance to talent transfer,hope to provide a certain reference for the development of industry and tourism in Hubei province. |
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