A Study On The Construction Of Enterprise Culture For China Merchants Bank Changchun Branch

Enterprise culture is the spiritual wealth that accords with the characteristics of an enterprise in the process of production,operation and management under specific conditions.It can also be called material form.It belongs to the soul of an enterprise and is also an important driving force for its sustainable development.Shaping corporate culture is the key factor affecting the continuous development of enterprises.As banks are the main participants in the market economy and have played a significant role in the market development process,whether foreign banks or state-owned banks,or policy banks and joint-stock banks,their products are homogeneous.Under the premise of little difference in competitiveness,bank brand image and user trust are very important.China Merchants Bank Changchun Branch was established in 2008.Its main development direction is to mold the image of the bank institution that customers like best.In the process of development,it has planned a large number of brand projects,but if it wants to fully realize the image-building goal,it should also focus on the construction of enterprise culture and other aspects.This paper chooses China merchants bank co.,LTD.Changchun branch as the research sample,focuses on the analysis of the current joint-stock Banks in the construction of corporate culture in the prominent problems and causes of analysis,and trying to find solutions.This paper first describes the core content of the article,on the basis of explaining the background of the topic,analyzes the main role of corporate culture research,further clarifies the basic framework of corporate culture construction,and finally mentions innovation and core content again.Secondly,it elaborates the theoretical support of corporate culture research,conducts a detailed analysis of the content and structure of corporate culture,and briefly describes the specific role of corporate culture.Thirdly,taking changchun branch of China merchants bank as an example,this paper makes an in-depth investigation into the actual situation of its corporate culture construction,briefly expounds the basic information of the enterprise,analyzes the history of cultural construction,and studies the detailed cultural display.Secondly,this paper analyzes the limitations of the current corporate culture construction in changchun branch,and looks for the specific reasons.The key limitations include the lack of comprehensive understanding of corporate culture by relevant subjects and the limitations of corporate management system.The factors causing the limitations involve that the enterprise has no professional talent reserve,no culture communication platform and the training system needs to be improved.Finally,it is the coping strategy.The main content is to establish the concept of cultural construction within the enterprise,expand the communication channels of enterprise culture,optimize the enterprise management system,and build a perfect management team for the construction of enterprise culture.