Research On The Evaluation And Influencing Factors Of The Core Competitiveness Of My Country's Large-scale Retailers Under The Background Of "Internet +"

Despite the transformation and upgrading of China’s economy in recent years,China’s commodity retail sales are still growing at a rate of more than 10% per year.The contribution rate of consumption to China’s GDP is 65%,close to the level of developed countries.Consumption can be in China’s economy.,the growth plays an important role,and the retail industry is indispensable.What is closely related to this is the development of Internet information technology,which has profoundly affected and changed the business model,competitive environment and people’s consumption habits of the retail industry.In order to help the leading players in the retail industry,which is undergoing economic transformation and rapid changes in the competitive environment,China’s large retailers recognize the direction of change in the context of "Internet +" and make it completely new to its core competitiveness.In recognition,this paper attempts to comprehensively consider the various factors affecting the core competitiveness of retailers under the background of “Internet +”,construct a core competitiveness evaluation system that fits the retailer’s reality,and further explore the core competitiveness of retail enterprises.Factors provide reference and reference for the construction of the competitiveness of large retailers in China.Most of the existing researches on the core competitiveness of retail enterprises focus on one of them,or research the competitiveness of retailers under the traditional business model.However,the current economic situation and the fierce competition environment have had a profound impact on the development of large retailers in China.Therefore,the article re-examines from the research perspective by combing the development stage of the retail industry,combining the current retail hotspots with the background of “Internet +” and combining new trends such as technology upgrade,consumption upgrade and smart logistics,online and offline integration.Identify the core competitiveness of large retailers,and evaluate and analyze the core competitiveness of large retailers and explore their influencing factors.In the model construction,the characteristics of large retailers under the Internet background are comprehensively considered.The combination of fuzzy comprehensive evaluation and analytic hierarchy process is used to quantify the core competitiveness of sample enterprises,and the reliability of the actual verification model is combined to explore the impact of large-scale retail in China.The factors of the core competitiveness of the business.Through research,it tries to provide reference for China’s large retailers to improve and develop their own competitive advantages in the context of "Internet +" and realize the transformation and upgrading of the retail industry.