Research On Performance Evaluation Of Corporate Financial Account Manager Of J Branch Based On EVA

Bank B is one of the four major national banks in China,and has been at the forefront of China’s banking industry in the application of institutional performance management.At present,it has an institutional evaluation framework that is in line with its own business characteristics.The framework combines assessment tools such as MBO,KPI,and EVA.However,in its grassroots departments and personnel,it is not the same situation.On the contrary,at the grassroots level,still can found the backward evaluation indicators and manual assessment,the application of the evaluation results can not effectively motivate the employees,resulting in many excellent employees or lost or transferred to the competitors’ institutions,causing a huge waste of the human resources of the bank B.This paper is based on performance evaluation,EVA and other related theories.By analyzes the existing bank B institutional evaluation framework through literature research method,induction method,field interview method and empirical analysis method,and makes a detailed analysis of EVA part,and obtains the evaluation logic of E-line using EVA.At the same time,it analyzes the status quo of the performance evaluation of the public account manager of the J branch which belongs bank B,and summarizes the current problems existing in the performance evaluation of the J branch.Based on the EVA evaluation logic of bank B,established the evaluation system of J-branch EVA.J Branch’s evaluation system for business employees represented by the public account manager hopes that the evaluation framework will serve as a template to alleviate the pressure on the implementation of employee evaluation by the grassroots managers,so that employees in the business position can feel fair and impartial performance evaluation.Inspire their agglutination and centripetal force and enhance the sense of collective honor.And combine the personal goals of the account manager with the overall strategy of the bank B to better serve the bank and create more economic value added.