Research On The Straregy Of China Railway Cold Chain Logistics Of China Railway Special Cargo Services Company

In recent years,the rapid growth demand of cold chain logistics market brings a big chance for China railway cold chain logistics.Along with the success of railway system reform and the release of potential railway capacity,the huge demand of cold chain market,the strongly support of national policy,and the development opportunity under the OBOR,supply a rare space for China Railway Special Cargo Service,who is the professional railway cold chain logistics company,to develop the railway cold chain logistics.For in-depth analyzing the present situation and problem of China Railway Special Cargo Service railway cold chain logistics development,this paper using objective,scientific,systematic ways.This paper points out that the reasons lead to railway cold chain logistics lose advantage in competition are the management system,operation mode and transportation organization.Also,the aging of transportation equipments and the lagging information system cannot fit the demands of cold chain market.By using PEST model,Porter’s five forces model,analysis the macro environment and competitive environment of China Railway Special Cargo Service railway cold chain logistics.By using SWOT analysis,combine the characteristic of other cold chain logistics mode,analyzing the advantage,disadvantage,development opportunity and development challenges of China Railway Special Cargo Service.According to the SWOT analytical matrix,the SO strategy is more suitable for China Railway Special Cargo Service.China Railway Special Cargo Services should choose the specialized third party logistics operation mode of railway cold chain logistics.For the development strategy and operation mode,providing the key customer brands,flexible optimal price and strengthen cooperation implementation strategy.Furthermore,in terms of railway cold chain logistic basically transport equipment,construction of the base,transportation organization pattern,service mode and training management personnel safeguard measures,providing the advice to China Railway Special Cargo Service to develop railway cold chain logistics.