Research On The Rent Pricing Of The Housing Rental Market Under The Background Of Simultaneous Purchase And Rent Policy

As an important part of the housing supply system in China,the housing rental market has not fully played a role in solving the housing problem.For a long time,the housing rental market has not been given due attention,and the housing supply system has been in the "single polarization" of the development of the sales market.In recent years,with the introduction of the policy of purchasing and renting,and the promotion of the concept of non-speculation,the market of housing rental has begun to show the trend of large-scale and standardized development.Under this background,the research on the rental pricing mechanism of the housing rental market is helpful to standardize the development of the housing leasing market and form a mature leasing market system.By analyzing the influence of the policy on the supply and demand sides of the housing rental market,this paper deeply discusses the macro-and micro-factors that affect the rental pricing of the housing rental market,with the focus on the policy of both purchasing and renting.On the basis of the analysis of the factors,the rental pricing mechanism of different levels of housing rental market is obtained,and the key factors affecting the pricing mechanism of housing rental market of different levels are pointed out.This study is carried out according to the framework of ‘Policy impact-Rent impact Factor Analysis-Rent pricing Mechanism Construction-Policy recommendations'.This paper mainly consists of five chapters.In addition to the first chapter,the main contents of each chapter are as follows:The second chapter(concept definition and theoretical basis)explains the important concepts involved in the research,and explains the theory of the rent pricing in the housing rental market.The main point of view and conclusion is that the information resources play an important role in the rent pricing,and in the research of the rent pricing in the housing rental market,the information rent theory should be combined with the traditional rent theory.The third chapter(analysis of the influence of rent-purchase policy on housingrental market)focuses on the influence of rent-purchase policy on both sides of the supply and demand of housing rental market,which lays a foundation for the analysis of rent influencing factors,and takes Guangzhou as an example.This paper makes an empirical analysis of the rental behavior of residents in pilot cities in order to deeply analyze the current situation of housing rental market.The main point and conclusion is:the establishment of the policy of purchasing and renting simultaneously has an impact on both sides of the supply and demand of the housing rental market.The changes on the supply side are as follows: the supply mode of housing rental is transformed from individual rental to institutional landlord to promote the large-scale development of housing rental;the financial institutions actively participate in providing financial support for the housing rental market;The scarcity of public educational resources is becoming more and more prominent under the impact of the same right of rent and purchase,and the mode of land supply for rental housing is optimized and innovated.The influence of demand side is mainly reflected in the impact of the traditional concept of heavy purchase and light rent,the concept of "living without speculation" is deeply rooted in the people hearts,and the demand for rent of residents increases.The fourth chapter(the rent-pricing mechanism of the housing rental market)first analyzes the macro-micro factors that affect the housing rental market,and then analyzes the rent-pricing mechanism of the different-level housing rental market.Secondly,the paper analyzes the difference of rent pricing in the three aspects: the main body of the rent price,the form of the lease price and the effect of the high-quality educational resources on the degree of the rent.Finally,the influence factors of the housing rental are analyzed by the correlation analysis and the neural network analysis method.The main point of view and conclusion is that the rent-pricing mechanism of different-level housing rental market is different.The rent pricing of the public rental housing market is based on the government price or the government-guided price,and in combination with the requirements of the social capital investment return,the rent level of the public rental housing is determined on the basis of the lessee undefineds payment capacity and the market rent level.The rent-pricing mechanism of the rent-free house is similar to thefull-competitive market,and the rent-pricing mechanism is mainly affected by the supply-demand relationship.However,due to the small concentration and the lack of the standard,the market rent pricing lacks a uniform standard.The long-rent apartment market is gradually developing towards the brand trend,and its rent pricing is mainly influenced by operating cost and brand positioning.The operating cost determines the lowest price,the brand position determines the core price,and the two mutually combine to finally determine the rent level.The difference of the rental price of the housing rental market before and after the purchase of the rent is mainly shown in the following: the main body of the housing lease price formation has weakened the function of the intermediary;the form of the price formation is gradually led by the government to the market;and the high-quality education resources become an important factor that influences the lease price.The fifth chapter(policy suggestion)on the basis of the above analysis,get the suggestion to promote the development of rent pricing standardization in the housing rental market of our country.The policy recommendations to improve the housing rental price adjustment mechanism are as follows: making preferential tax policy,transferring the rental cost,adjusting the relationship between supply and demand of lease by using the leverage of interest rate,perfecting the relevant land policy and controlling the floating level of rent;Give full play to the advantages of bank credit,improve the price information system.In addition,reference to foreign experience,reference to German rent preparation method,the construction of housing rental price guidance system.Finally,optimize the allocation of public education resources,beware of excessive rent rise in school districts.