Research On D Hotel Organization Activation And Performance Improvement Based On Project Management

At present,the competition in the entire hotel industry in China is fierce.In order to better continue to operate,the managers of various hotels continue to explore the hotel features and highlights in the operation process to expand the market,and adopt effective management methods to improve hotel performance and organization.Activated in order to scientifically plan and innovate the hotel's performance and enhance its market competitiveness.In the operation of D hotel,the performance of the hotel is realized by the marketing department,and the organization is activated by the human resources department.However,in the hotel management,there are few marketing talents with professional project management knowledge,and there is no effective management method and operation process in the actual operation process.In recent years,with the continuous improvement of project management theory and technology,project operation has become one of the more advanced management methods in the process of enterprise operation and development,and has been widely used in various industries in developed countries.In the management of D Hotel,the application of project management knowledge in specific projects has not been widely spread.The purpose of this paper is to apply project management theory to hotel management,thereby enhancing employee enthusiasm and ultimately achieving the goal of improving hotel performance.Therefore,this paper takes "D Hotel" as an example to analyze the current operation status of the hotel,combine the performance improvement and organizational activation project implemented in the hotel practice process to conduct feasibility analysis,use the management theory and management mechanism of project management,and construct D through actual cases.The hotel promotes the project management mode of performance improvement and organization activation project,firstly clarifies the construction principle of project management mode,then carries out project positioning and project team construction,and then carries out project design and clears the three modules of improving performance--hardware Incentives,publicity,and the three hardships in achieving theexpected results of the project are guided by the project management method,so that the relevant functional departments work together on the core objectives of the project,and relevant resources can be fully utilized and shared to avoid The phenomenon that a department or a person completes a project independently.Use hotel management knowledge to improve the workflow and introduce project management theory in the future operation of the hotel.By applying project management theory to hotel performance improvement and organizational activation,we can break the traditional methods of not moving forward according to plan,and use scientific project management and hotel management theory to achieve overall planning and management,and all departments can cooperate.Break through the level limit and ultimately improve the hotel management level.This will play a positive role in the future operation and management of hotels in China,and at the same time promote the joint improvement of hotel management efficiency and operational efficiency.