Research On Development Strategy Of Inner Mongolia Grassland Pastoral Catering Co., Ltd

Founded in July 2003, Inner Mongolia Grassland Pastoral Catering Development Co., Ltd. is a joint-stock modern company specialized in developing Mongolia-style hot pots, operating chain stores, selling meat products, producing and selling seasonings, and distributing materials, Ranking 13th in China Top 100 catering companies in 2009.In the era of increasingly competitive industries,With the capital and management advantage,International catering tycoon achieve geographical expansion quickly, by founding solely-invested or joint ventures, mergers and acquisitions, Inner Mongolia Little Sheep Catering Chain Co., Ltd.,the direct competitor found in the same city.ranks first in Chinese meal industry for the last two years, Establishing the leading status. However Grassland Pastoral Catering Development Co., Ltd. lacks a clear medium and long term development strategy to develop core competencies.The ratio of regular chain to franchised chain is not determined.,with loose franchise management, little profit contribution, low performance of competitive strategy, weakening brand influence. The company management structure needs to be adjusted, senior management change frequently. Incentive mechanism should be improved urgently.Facing the new situation of rational consumption and declining brand loyalty tends, what course will Grassland Pastoral Catering take? What kind of development strategy is the best choice?how it can turn crises into opportunities and achieve a breakthrough type development? It is the focus of the research..Based on the actual situation, the company's future development strategy becomes the main research object. through SWOT analysis and evaluation, the company's status and internal-external environment will be studied systemly. Sorting out and choosing the development strategy for the company. By comparison of the main competitors, the company's overall strategy and the safeguards of strategy implementation will be drawn up. It helps the company seek effective ways for greatt-leap-forward development.and solves the problem"what to do and how to do".