Research On Business Strategy Of A Military Industry Enterprise

Military industrial enterprises are the key to supporting national defense and the modernization of the military.With the continuous and in-depth development of China’s market economy,while guaranteeing the supply of military products,some military industrial enterprises have begun to expand into the field of civilian products using the technical experience accumulated in the field of military products.Combined.In the new historical period,military-civilian integration is at a critical period from initial integration to deep integration.Under such a big background,it is of great practical significance to discuss the development strategy of A military industrial enterprises from the perspective of the integration of military products and civilian products.The thesis is divided into 7 chapters.The first chapter mainly introduces the background and significance of the topic,as well as the research status,technical route and research methods;Chapter 2 combs the relevant theoretical concepts;Chapter 3 explains the management of A military industrial enterprises Development status,analyzes the problems existing in the fields of management and operation,technological innovation,and talent team;Chapter 4 analyzes and discusses the macro-strategic environment of A military industrial enterprises from the aspects of economic environment,political environment,social environment,and technical environment.It is beneficial for A military industrial enterprises to implement the military-civilian integration development strategy;on this basis,the use of Porter’s five-force model is to analyze the competitive environment of the A military industrial industry;Chapter 5 based on the SWOT analysis framework,analyzes the basics of the A military industrial business management strategy The idea is that A military industrial enterprises should develop their civilian products industry steadily through appropriate diversification strategies and other opportunities based on their own advantages and on the basis of continuing to maintain the advantages of the military industrial industry.Chapter 6 describes the relevant supporting measures for the implementation of the A military industrial enterprise’s business strategy,including: accelerating the development of civilian products,promoting the conversion of military products technology,and strengthening the construction of talent teams,etc.The chapter 7 is the conclusion.