Research On Green Finance Development Strategy Of Jiangxi Branch Of GS Bank

With the sustained and rapid development of national economy,the environmental problems brought by it are increasingly prominent.General Secretary Xi Jinping pointed out that "green water and beautiful scenery is the Jinshan Yinshan",which fully demonstrates the importance of sustainable development in our country.As the core of modern economy,finance plays an indispensable role in our national economy.Promoting the development of green finance is the necessary way for the coordination of society,economy and environmental protection in China.Green finance is not only the sustainable development of the financial industry itself,but also the sustainable development of the whole society through the financial industry.Under the background of strict control of the current financial market,promoting the development of green finance can help financial institutions reduce the operating burden and bring new situation to the reform of financial business.How to give full play to its role in guiding the flow of social funds,develop characteristic green financial business,and coordinate the relationship between economic development and environmental protection has become the banking industry new research direction advancing with the times.This paper chooses Jiangxi branch of GS bank as the research object,studies the current situation of green finance development in China by using a variety of financial research theories,and analyzes the situation and shortcomings of green finance development of Jiangxi branch of GS bank.Using SWOT analysis and PEST analysis strategy analysis tools,according to the actual situation,a detailed green financial development strategy plan is formulated.Finally,the paper puts forward the guarantee measures for the implementation of the bank's green financial business development strategy.